On the web, a dull cover is a sure way to kill your white paper landing page conversion rate. But anyone on your content team can create a stunning cover in minutes. Use these steps to spice up your content design and create compelling covers.

Amanda Nelson of Salesforce Marketing Cloud talks about her organization's compelling content engine and how her team keeps it fueled and running smoothly with an international corps of writers.

Scouring the web for tidbits on the film's progress and delighting in each new trailer, movie fans eagerly awaited the release of "The Hobbit." Now that it has opened, here are content marketing strategies that can be learned from the run-up to the film's release.

Content marketing continues to gain acceptance at all types of companies, and many believe it's now mainstream in business. Here are 5 effective content marketing habits you can use to help your company stand out in the growing crowd.

Since listeners often download audio from your podcasts to their devices, there's no "click" to tell you that they listened. But there are several ways to measure the effectiveness of your content marketing podcasts. Find out how.

Choose a helpful and informative book from this list for every one of the content marketers on your holiday gift list this year.

Visual content is a powerful tool for increasing engagement, shares and responses in content marketing. Use these tips to punch up your visual content creation.

Social media can be the most elusive strategy in the content marketing playbook. Read these tips to learn the best ways to optimize your sharing.

Content is all around us every day. As a marketer, the key is to be a part of every conversation about your business. Find out how to make the 3 Es of community-driven content marketing work for you.

It takes a content-first approach to build the kind of loyalty that mutes competitors' messages. B2B brands have the opportunity to learn from successful, mom-centric campaigns and apply them to their niche audiences. Check out these B2B content cases that are mom-approved.

While B2B and B2C marketers have used content marketing for years, it became the must-have element of every 2012 marketing plan. Here are five content marketing trends that were awesome this year, and some tips to help you leverage them for your 2013 marketing plans.

Brenda Spiering is the editor of BrighterLife.ca, an online money, health, and wellness publication created to funnel traffic back to Sun Life Financial's main website. The publication has been incredibly successful. Brenda answered some CMI questions, detailing the success of BrighterLife.ca.