By Ahava Leibtag published November 29, 2010

Moving Toward User Engagement Strategy Teams

With digital communications, social media, content strategy, content marketing and decentralized publishing, the world of information moves at an amazing pace—one that many biologists say our brains aren’t even evolved enough to manage.  The ever-accelerating flow of information impacts many … Continue reading

By Joe Pulizzi published November 25, 2010

30 Content Marketing Commandments to Live By

At the end of last year, I published 30 content marketing truths that I have taped above my desk. This list is something that I am grateful for as it is a constant reminder to stay focused. In the spirit … Continue reading

By Heidi Cohen published November 24, 2010

9 Must-Have Elements for Company Blogs

Congratulations, your company has decided to start a blog and you’ve been appointed to guide it. What do you do? Before you jump in and get someone in your web department to develop the site, take some time to think … Continue reading

By Michele Linn published November 23, 2010

How to Measure and Present the Effectiveness of Your Content Marketing Program

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Nate Riggs published November 22, 2010

Framework for Productive Online Customer Conversations

We’re nearing the end of 2010, and I think the buzz around content marketing and social media is starting to get more practical. It’s not surprising that more  companies are wising up to the opportunities to engage with existing and … Continue reading

By Mark Schaefer published November 19, 2010

How to Use Micro-Content in Your Marketing Strategy

Are you interested in content marketing but are starved for time and resources? My suggestion: create micro-content. Micro-content is different from creating content such white papers, case studies and blogs on your website. Instead, it’s content you post to blogs … Continue reading

By Thomas Clifford published November 18, 2010

How to Optimize Your Online Content (Without Being an SEO Wizard)

Hey, I’m no mechanic. But here’s one thing I know for sure. A car has hundreds of moving parts and even I know that a tune-up helps it run better. I’m no webmaster, either. But web content can have a … Continue reading

By Joe Pulizzi published November 18, 2010

Are Brands Ready to Be Media Companies? 4 Steps to Yes

Read an interesting article from MediaPost this morning entitled “Are Media Brands Ready to Be Brands?” The question about whether or not media brands are like real brands has been asked every since I’ve been in the media business. The … Continue reading

By Michele Linn published November 16, 2010

How to Get Started in Content Marketing

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchamarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing … Continue reading

By Brian Massey published November 15, 2010

Two Social Media Styles: How to Choose the Right One for Your Business

We’ve all heard the message from the social media pulpit: social media marketing is about conversations and building one-to-one relationships. It’s about playing nice, being authentic, embracing transparency and doing so in a human voice. For bare teeth marketers this … Continue reading