3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network
October 22, 2021
Content Marketing Institute Team
Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes.
3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)
October 15, 2021
Content Marketing Institute Team
These examples are all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. See our hot takes.
3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown
October 8, 2021
Content Marketing Institute Team
Go behind the scenes at Service Direct and Atlassian as they reveal the results of their carefully planned content operations changes. Then, use Facebook’s accidental experiment to check your own content operations resilience.
3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands
October 1, 2021
Content Marketing Institute Team
Media brands serve up hot takeaways for B2C and B2C content marketers. What can you learn from ESPN crowing about a rooster? A popular food show expanding across platforms? A travel magazine marking its relaunch with a web series? We share our take.
3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast
September 24, 2021
Content Marketing Institute Team
The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours?
3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles
September 17, 2021
Content Marketing Institute Team
This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict?
3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff
September 10, 2021
Content Marketing Institute Team
Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart).
3 Hot Takes: The (Always-On) Show Business of Content
September 3, 2021
Content Marketing Institute Team
Are you keeping up with all the shifts in the content marketing game? This week’s hot takes will get you up to speed in three areas: creating episodic content, insights into Instagram strategy, and the idea of ‘always-on’ content.
The 3 Strategic Pillars Behind Every Winning Content Strategy
September 1, 2021
Jodi Harris
Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one.
3 Content Marketing Lessons Inspired by RAM, Stackla, and Zoom
August 27, 2021
Content Marketing Institute Team
This week’s content lessons come from a musical road trip with Ram Truck, a new Stackla survey explaining what content influence’s real people’s buying decisions, and a Zoom initiative featuring strategically placed CTAs.
3 Video Content Takeaways From Salesforce, TikTok, and Facebook
August 20, 2021
Content Marketing Institute Team
If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play.
How Video Email Affects Your Audience (and More Content Examples)
August 13, 2021
Content Marketing Institute Team
New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service.
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