Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers. Continue reading
5 Tips for Recruitment Marketing to Get Great Hires [Examples]
In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education lesson. Continue reading
How to Create a Successful Native Advertising Campaign for Your Content
Native advertising can be a valuable tool in a marketer’s arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars. Continue reading
Looking for Industry Influencers? How a B2B Brand Built Its Own
It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked. Continue reading
How to Stand Out in an Overpopulated World of Content Marketing Experts
A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples. Continue reading
How to Create Content in a World With Bots
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats. Continue reading
How to Do Native Advertising Right: A Brief Guide With Great Examples
Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with this brief guide to best practices. Continue reading
5 (More) Secrets of Great Storytellers
Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling. Continue reading
57+ Content Tools, Tips, and Examples to Make Your Writing Better
To help you tackle the many challenges you face as a writer, we offer dozens and dozens of tips, tools, and examples. They’ll help you write content that stays on mission, wins readers over, and more. Continue reading
Your Guide to Social Media Success [Examples]
In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers. Continue reading
