Brands are taking on roles in the stories told on TV. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are? Continue reading
How to Use SEO to Boost Branded Keyword Rankings on Google
Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic. Continue reading
The What, Why, and How of TikTok for B2C Brands [Examples]
The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading
The Right and Wrong Ways to Use Vanity Metrics
Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading
How to Do Diverse and Inclusive Content Marketing That Matters
Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading
3 Creative Ways to Promote Content With Carousel Ads
Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading
Brand Empathy: The One Critical Quality B2B Content Lacks [Video]
B2B consumers don’t just invest in products; they invest in partners who empathize with their problems and inspire their trust. Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences. Continue reading
How to Write Social Media Guidelines That Help Employees and Protect Your Brand
Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading
6 AI Tools to Help You Get Smarter in Your Content Marketing
Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing. Continue reading
6 B2B Brands That Put the Creative in Their Content Marketing [Examples]
Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.
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