What if watching Netflix could improve your content marketing? Learn three lessons (or reminders) discovered while binge-watching a show designed to help short-term housing rental property owners. Continue reading
Why You Need Vertical Visuals If Your Audience is Mobile
Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV). Continue reading
7 Instagram Stickers That Can Make Your Stories Even Better
Instagram offers abundant opportunities to create sticky content. Learn how to use seven of its sticker types to make your brand’s content more visually interactive and engaging. Continue reading
If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]
Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study. Continue reading
Brands Often Overlook This Superhero of Storytelling
Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is one of the most powerful and overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. Continue reading
How to Use Social Media Monitoring as More Than a Listening Tool
If you stop at the listening part of social media monitoring, you’re missing fresh ways to interact with your audience and deliver better business results. Follow these six ways to take social media monitoring to the next level. Continue reading
Research Tells You How to Pick Better Images for Social Media
Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? Read on for research-based tips and examples. Continue reading
How Cisco Merges Martech With Creative Content
With 700 product families marketed in silos, Cisco and its prospects encountered a fragmented experience and an ineffective content marketing process. So they flipped the framework and things are changing. Learn how they’re doing it. Continue reading
Want Engaging Social Media Content? Lessons From a Viral Smash
Want your social content to go viral? Go for the heart. That’s one of the lessons from the success of a 2106 smash image. But don’t stop there. Once you have people’s attention, keep the give and take going. Continue reading
How to Be an Agent of Change: Examples From Top Content Marketing Award Winners
When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading
