By Michele Linn published August 14, 2019

7 Things Successful Marketers Do With Original Research

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

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By Mark Jones published August 12, 2019

How to Make Your Brand’s Podcast Soar to Top of the Charts

Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field?

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By Carla Johnson published August 8, 2019

3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Winner)

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes.

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By Jodi Harris published August 7, 2019

How to Get More Value From Your Email Marketing Tech

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series.

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By Carla Johnson published July 26, 2019

Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist)

Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a Content Marketer of the Year finalist.

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By Jodi Harris published July 22, 2019

Agencies: How to Set Your Clients’ Content Marketing Expectations

Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results.

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By Michael Brenner published July 12, 2019

Content Is NOT the Same as Content Marketing

An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing.

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By Ann Gynn published July 9, 2019

What Content Really Engages? The Inside Scoop From 30 Marketers

Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading

By Amanda Milligan published June 28, 2019

Burger King Teaches You How to Do Cause Marketing Wrong

Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s how the Burger King team ran amok when they did it their way. Continue reading

By Ann Gynn published June 18, 2019

Think Micro if You Want to Do Influencer Marketing Right

Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers. Continue reading

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