By Ann Gynn published September 22, 2022

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great. Continue reading

By Jodi Harris published September 20, 2022

Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof. Continue reading

By Jodi Harris published September 7, 2022

Branded Content: Getting It Right

Branded content’s ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that. Continue reading

By Ann Gynn published August 29, 2022

Email Marketing: Why You Need an Unsubscribe Strategy

As email service providers make it easier for people to opt out of emails, evolve your unsubscribe strategy, so it works for both your brand and your audience. Continue reading

By Jodi Harris published August 24, 2022

5 Lessons From the Content Marketing Awards Project of the Year Finalists

Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business. Continue reading

By Shane Barker published August 23, 2022

5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right. Continue reading

By Kim Moutsos published August 3, 2022

Try These 5 YouTube Video Tips and See If Your Results Improve

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth. Continue reading

By Sarah L. Parker published August 2, 2022

How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails. Continue reading

By Ann Gynn published July 25, 2022

Unbranded Content Website Is Worth It for SAP

Do unbranded content sites really produce business results? Most people who work in content marketing have gotten that question. The Future of Customer Engagement and Experience site offers a definitive answer. Here’s how it works for SAP and its audience. Continue reading

By Jodi Harris published July 19, 2022

The One Email KPI To Watch in the Age of Mail Privacy Protection

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading

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