8 Content Marketing Examples To Inspire Your Best Work [E-Book]
Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands.
How To Raise Your Brand’s Voice on Issues That Matter [Examples]
A Sprout Social study found 70% of consumers believe it’s important for brands to take a stand on social and political issues. Here are the questions to ask before you do, and some tips and examples to inspire.
How To Write an Inspiring Content Marketing Mission Statement [Examples]
Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out.
3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat
Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples.
Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight.
3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization
Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours?
4 Business Storytelling Examples That Break the Problem-Solution Mold
You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling.
How To Make Content a More Effective Part of Your Sales Funnel
High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take.
Hot Take: Look Outside Your Team For Great Content Marketing
Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent.
3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats
Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes.
3 Cool Content Campaigns That Tackle Hot (and Warm) Topics
A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face melts hearts with stories of outdoor adventures. And Red Ventures brands join forces to help travelers plan health-conscious visits to their favorite hotspots. Read our hot takes on this cool content.
Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)
A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive.