Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event.

With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way.

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.

The content team at NBC Sports Next expertly threaded its way through executive moguls and pandemic-related detours to reach Olympic kid-content glory. Here’s how they developed a repeatable process to attract the next generation of viewers.

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.

Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work.

Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title.

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results.

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months.

Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great.

Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof.

As email service providers make it easier for people to opt out of emails, evolve your unsubscribe strategy, so it works for both your brand and your audience.