Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic.

Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer.

How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy.

Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content.

Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree?

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.

To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.

Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals.

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.

Hate is a surprising emotion to use to sell jewelry. But the success of IHateStevenSinger.com shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what...

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.

We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.