By Content Marketing Institute Team published July 16, 2021

2 Lessons in Bold Content – and 1 in Following the Leaders

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading

By Content Marketing Institute Team published July 9, 2021

What to Learn From “Football Is Gay” and Other Content Examples This Week

This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading

By Content Marketing Institute Team published July 2, 2021

Tide Launches Stellar Partnership (and More Content Stories of the Week)

Dirty laundry leads to a NASA mission for Tide. Social media listening hatches a better product for El Pollo Loco. And a #ProudParent moment brings sweet results to OREO. Here’s what to learn from these content moments. Continue reading

By Content Marketing Institute Team published June 25, 2021

UX Lessons From Top Blogs (and More Data-Driven Content Stories of the Week)

Data makes a great basis for creative content marketing. Get inspired by these examples of companies turning data sets into engaging, helpful blog posts, website pages, and reports – and learn something from the research findings in the bargain. Continue reading

By Content Marketing Institute Team published June 18, 2021

Will Apple Spoil the Whole Email Marketing Barrel? (Plus More Content News)

A new privacy program from Apple could upset email newsletters. LAY’S and Uber Eats celebrate a successful non-existent restaurant. A new survey reveals how consumers share their feelings about brands. What’s it all mean? We break it down for you. Continue reading

By Content Marketing Institute Team published June 11, 2021

3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams

From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series. Continue reading

By Content Marketing Institute Team published June 4, 2021

20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories)

This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world. Continue reading

By Content Marketing Institute Team published May 28, 2021

3 Hair-Raising Content Marketing Stories to Read This Week

Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples. Continue reading

By Content Marketing Institute Team published May 21, 2021

Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples]

More graduation celebrations may happen in person this year. But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences. Continue reading

By Content Marketing Institute Team published May 14, 2021

Keep ‘Em Guessing (and More Lessons From Content We Love)

This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary. Continue reading

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