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Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results

Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.
How To Curate Content That Delivers Fresh Content Without Added Resources

How To Use Content Curation To Deliver Fresh Ideas Without Added Resources

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
How To Write Effective Social Media Guidelines That Protect Your Brand

How To Write Effective Social Media Guidelines That Protect Your Brand

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
5 Real-Life Ledes That Kinda Work (and How They Could Be Better)

5 Real-Life Ledes That Kinda Work (and How They Could Be Better)

Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.
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50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.
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Look Inside Your Brand’s Community for People To Help Lead It

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.
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How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy

Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.
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Big Brand Content Examples That Shine, Charm, and (Sadly) Bore

Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
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How Content Helped ServiceNow Grow From Startup to Global Brand

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.
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How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.
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7 Content Examples Worth Savoring

Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.
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How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing

To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list....