Marketing Content to Gen Z? You Better Play by Their Rules
March 15, 2023
Jodi Harris
To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.
Build Lasting Customer Connections With Sustainability Content
January 23, 2023
Phillip Akhzar
Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals.
5 Essential Elements for a Great Newsletter
January 19, 2023
Jodi Harris
Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.
How To Explain Content Marketing to Anyone [Examples]
January 10, 2023
Ann Gynn
When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.
‘Bah, Humbug!’ Why Negative Content Turns In Such Positive Results
December 21, 2022
Ann Gynn
Hate is a surprising emotion to use to sell jewelry. But the success of IHateStevenSinger.com shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what...
How This Outside-the-Box Approach to Content Produced Award-Winning Results
December 6, 2022
Ann Gynn
You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.
Feast on These 9 Content Examples Worthy of Gratitude
November 23, 2022
Jodi Harris
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.
Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons
November 22, 2022
Ann Gynn
Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event.
How Land O’Lakes Found a Mission Greater Than Sales
November 21, 2022
Dennis Shiao
With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way.
How To Build an Audience by Giving Back – the #BossTalks Story
November 17, 2022
Ann Gynn
The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.
How NBC Sports Next Medaled in Olympic Content for Kids
November 8, 2022
Ann Gynn
The content team at NBC Sports Next expertly threaded its way through executive moguls and pandemic-related detours to reach Olympic kid-content glory. Here’s how they developed a repeatable process to attract the next generation of viewers.
4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]
November 1, 2022
Jodi Harris
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
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