Grey Goose scores with a cool new video series with Lebron James’ Uninterrupted brand –then misses on bonus content opportunities. Plus, what to learn from Delta’s long-haul email and a calculator that shows the carbon footprint of digital marketing.

This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing.

This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing?

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers.

This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work.

Dirty laundry leads to a NASA mission for Tide. Social media listening hatches a better product for El Pollo Loco. And a #ProudParent moment brings sweet results to OREO. Here’s what to learn from these content moments.

Data makes a great basis for creative content marketing. Get inspired by these examples of companies turning data sets into engaging, helpful blog posts, website pages, and reports – and learn something from the research findings in the bargain.

A new privacy program from Apple could upset email newsletters. LAY’S and Uber Eats celebrate a successful non-existent restaurant. A new survey reveals how consumers share their feelings about brands. What’s it all mean? We break it down for you.

From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series.

This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world.

Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples.

More graduation celebrations may happen in person this year. But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences.