This Week in Content Marketing: Special Episode – How We Create Content
July 1, 2017
Joe Pulizzi
In this special episode, we share details of our personal working styles and processes, offer some content marketing predictions for the remainder of 2017, and share an example of the week that got Robert's engines revving.
How Technology Content Marketers Can Earn Trust [Tips and Examples]
June 27, 2017
Jodi Harris
Their products and services may be in high demand, but technology marketers don't have it easy when it comes to earning the audience's interest, trust, and budget. Here are some tips that can help.
How to Write Email Newsletters People Want to Open and Act On
June 26, 2017
Sujan Patel
Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read.
This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing
June 24, 2017
Joe Pulizzi
We explore NerdWallet's content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube's ad crisis; then we close with an example of the week from Mobil.
Higher Education: How to Raise Your Content Marketing Game
June 20, 2017
Ann Gynn
Most marketers in higher education can’t focus on the traditional buyer’s journey. Many of their buyers (i.e., parents) never attend class. Discover solutions to unique and common challenges faced in higher education content marketing.
This Week in Content Marketing: Is Google's Ad-Blocking Plan Good or Evil?
June 17, 2017
Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
In this week’s episode
Robert ponders finding meaning in the absurdities of our lives. On the news front, we debate...
Customer Testimonials: 9 Content Strategies for Success
June 14, 2017
Sujan Patel
Research reveals 70% of people will trust a recommendation from a stranger before buying. How are you using that invaluable social proof in your content marketing? Check out these 9 strategies and tips on how to execute testimonials.
Content Marketing Is No Leisurely Feat in the Travel Industry
June 13, 2017
Jodi Harris
Travel and tourism content marketing isn't just about fare deals and high-flying adventures. Take a look at the challenges along with some golden opportunities to give your audience an experience they'll never forget.
Nonprofit Marketing Plan: Strategies and Examples
June 11, 2017
Ann Gynn
Nonprofits have something many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” But that’s just the start of what you should have for successful nonprofit content marketing.
This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing
June 10, 2017
Joe Pulizzi
We dissect Mary Meeker's 2017 Internet Trends report, and discuss a new way to feed ravenous content appetites. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover.
The Future Model for Content Marketing and Media Are Identical
June 6, 2017
Joe Pulizzi
Cosmo’s mission statement focuses on its audience and doesn’t mention what it sells. Exxon Mobile’s only talks about what it sells. Which mission connects to a lasting business content model for many brands – traditional media or not?
Pharmaceutical Content Marketing: How to Cure What Ails You
June 4, 2017
Jodi Harris
Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Content marketing can help you address these issues and strike a healthy balance.
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