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Creative Content: 3 Behaviors Driving Marketers

Most creative content marketers approach work much like most of us approach a bowl of ice cream: They make the process the point, not the end results. Now, let’s go further to discover the behaviors behind creative content marketers.

This Week in Content Marketing: Don't Just Publish Content; Monetize the Audience

We discuss one possible fate for corporate storytelling, and explore the critical role of the publisher. Our rants and raves feature daddy-driven hair care; then we wrap up with an example of the week from the Dutch Golden Age.

The Only 10 Ways to Make Money From Content Marketing

Joe Pulizzi and Robert Rose reveal the Media Marketing Revenue Model, and give a glimpse into their upcoming book, Killing Marketing. It covers the 10 ways any organization that builds an audience from its content can generate revenue.

This Week in Content Marketing: In 10 Years, Content Marketing Will Just Be Marketing

We forecast Snap's financial future, and explore the shifting role of the CMO. Rants and raves feature a golden nugget of opportunity and the Vivendi/Havas merger; then we close with an example of the week from United Feature Syndicate.

How to Create High-Converting Content

Is your content driving sufficient conversions? Do you really want to settle for sufficient? Let’s improve your rates with these five ways to create better-converting content.

7 Organic Tips for Growing Your Email ROI

How much would you pay for six amazing ways to enhance the value and impact of your email marketing program? Act now for tips to overcome deliverability issues, leverage optimization, and achieve measureable results – free of charge.

This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies

We explore Whirlpool's purchase of Yummly, and debate publishers' level of accountability for user-posted content. Our rants and raves feature John Green and Airbnb; then we close with an example of the week from UnitedHealthcare.

7 Principles to Creating Great Infographics

Sure you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Follow these seven principles to create compelling infographics your audience wants to view, share, and link to.

Cover All the Bases With 21 Winning Content Marketing Tactics

It's not always clear how to get the best performance out of the content marketing tactics on your roster. Let our 2017 Content Marketing Playbook be your guide to selecting the right players, and positioning them to your best brand advantage.

This Week in Content Marketing: The Bull Market in Marketing Is Just Beginning

We discuss Google's proposed ad blocking feature and dig into research on high-demand marketing skills. Our rants and raves cover content workflow and mission statements; we wrap up with details on a content event from 1916.

Are Your Buyer Personas Ready to Take on the World?

Customers' concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes.

This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

We discuss a rumor about Apple buying Disney, and explore whether Netflix has a new billion-dollar business model on its hands. Our rants and raves include a content studio critique; and we close with an example of the week from Mint.