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How REI Is Unlocking the Power of Long-Form Video

REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way.
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Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs

Excellence in content marketing involves many things – audience, intent, format, design, ROI, and more. Learn six of the central themes seen in the winning entries of the 2017 Content Marketing Awards, which were announced today.
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Content Marketers in Sports and Showbiz: Examples and Tips to Help You Win Loyal Fans

If you’re a content marketer in the sports and entertainment field, you know it’s not all fun and games. Here are a few things – and some examples – to help you win more loyal fans and influence purchases in this landscape.
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This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?

We discuss the state of digital advertising and debate whether it has truly become a "nightmarish joke." Rants and raves include CPA Australia and the crazy-creative connection; then we close with an art-inspired example of the week.
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How to Beat the Battle of an Ineffective Blog

Considering how powerful a role blogs can play in achieving content marketing goals, it's somewhat surprising to see such a gap between those who use it and those who rank it the top factor of success. Here are some ideas to bridge that gap.
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This Week in Content Marketing: Special Episode – How We Create Content

In this special episode, we share details of our personal working styles and processes, offer some content marketing predictions for the remainder of 2017, and share an example of the week that got Robert's engines revving.
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How Technology Content Marketers Can Earn Trust [Tips and Examples]

Their products and services may be in high demand, but technology marketers don't have it easy when it comes to earning the audience's interest, trust, and budget. Here are some tips that can help.
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How to Write Email Newsletters People Want to Open and Act On

Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read.
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This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

We explore NerdWallet's content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube's ad crisis; then we close with an example of the week from Mobil.
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Higher Education: How to Raise Your Content Marketing Game

Most marketers in higher education can’t focus on the traditional buyer’s journey. Many of their buyers (i.e., parents) never attend class. Discover solutions to unique and common challenges faced in higher education content marketing.
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This Week in Content Marketing: Is Google's Ad-Blocking Plan Good or Evil?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders finding meaning in the absurdities of our lives. On the news front, we debate...
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Customer Testimonials: 9 Content Strategies for Success

Research reveals 70% of people will trust a recommendation from a stranger before buying. How are you using that invaluable social proof in your content marketing? Check out these 9 strategies and tips on how to execute testimonials.