How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey.

Attention is getting a lot of, well, attention – attention marketing, attention economy, attention with content marketing. But to move forward in your content marketing journey (and build a business case), pay attention to trust.

What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you.

We dish on new social product launches from Amazon, Google, and Facebook. Rants and raves include our industry's tendency to focus on technology over strategy; then we close the show with an example of entrepreneurial excellence.

Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how.

Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. All professional services marketers face these pervasive challenges, but the successful ones tackle them head-on. Let’s get started.

Few industries are subject to as much consumer scrutiny and marketing complexity as the automotive category. Follow these tips, insights, and examples to make sure your content efforts make it into buyers' consideration set.

We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS.

We come up with a viable solution to Facebook's fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government.

REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way.

Excellence in content marketing involves many things – audience, intent, format, design, ROI, and more. Learn six of the central themes seen in the winning entries of the 2017 Content Marketing Awards, which were announced today.

If you’re a content marketer in the sports and entertainment field, you know it’s not all fun and games. Here are a few things – and some examples – to help you win more loyal fans and influence purchases in this landscape.