Want Content That’s More Usable & Reusable? Chunk It
August 3, 2017
Marcia Riefer Johnston
How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey.
The Democratization of Distrust Is Our Biggest Opportunity
August 2, 2017
Robert Rose
Attention is getting a lot of, well, attention – attention marketing, attention economy, attention with content marketing. But to move forward in your content marketing journey (and build a business case), pay attention to trust.
How to Explain Content Marketing to Anyone
July 30, 2017
Michele Linn
What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you.
This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays
July 29, 2017
Joe Pulizzi
We dish on new social product launches from Amazon, Google, and Facebook. Rants and raves include our industry's tendency to focus on technology over strategy; then we close the show with an example of entrepreneurial excellence.
Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication
July 28, 2017
Andrea Fryrear
Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how.
How Professional Services Marketers Can Stand Out in a Crowded Marketplace
July 25, 2017
Ann Gynn
Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. All professional services marketers face these pervasive challenges, but the successful ones tackle them head-on. Let’s get started.
Trends Driving Automotive Content in 2017
July 24, 2017
Jodi Harris
Few industries are subject to as much consumer scrutiny and marketing complexity as the automotive category. Follow these tips, insights, and examples to make sure your content efforts make it into buyers' consideration set.
This Week in Content Marketing: No, Not Everyone Should Do Content Marketing
July 22, 2017
Joe Pulizzi
We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS.
This Week in Content Marketing: The Solution to Facebook's Fake News Problem
July 15, 2017
Joe Pulizzi
We come up with a viable solution to Facebook's fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government.
How REI Is Unlocking the Power of Long-Form Video
July 14, 2017
Andrea Fryrear
REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way.
Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs
July 12, 2017
Stephanie Stahl
Excellence in content marketing involves many things – audience, intent, format, design, ROI, and more. Learn six of the central themes seen in the winning entries of the 2017 Content Marketing Awards, which were announced today.
Content Marketers in Sports and Showbiz: Examples and Tips to Help You Win Loyal Fans
July 11, 2017
Jodi Harris
If you’re a content marketer in the sports and entertainment field, you know it’s not all fun and games. Here are a few things – and some examples – to help you win more loyal fans and influence purchases in this landscape.
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