By Kim Moutsos published September 24, 2020

2020 B2C Content Marketer of Year Finalists Empower Audiences

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists. Continue reading

By Jodi Harris published September 21, 2020

User-Generated Content: Let Your Fans Do Content Creation Work for You

Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading

By Content Marketing Institute Team published September 18, 2020

An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]

The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now. Continue reading

By Darek Black published September 15, 2020

How to Get Your Content to Stick

Time fades away. Unforgettable messages endure. How? They’re made to stick, as Chip and Dan Heath noted in their marketing classic. Let’s look at five sticky tips along with examples so your content adheres better.
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By Ann Gynn published September 14, 2020

Reinventing With Content: 3 Brands Find New Paths

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.
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By Olga Rabo published August 31, 2020

9 Little-Known Font How-Tos for Instagram Stories

Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help. Continue reading

By Jodi Harris published August 26, 2020

Great Content Experiences Powered by Tech

Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results. Continue reading

By Dan Steiner published August 18, 2020

How to Create an FAQ Page Optimized for Search

Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen. Continue reading

By Jodi Harris published August 13, 2020

Why Now’s the Time for Interactive Content [Examples]

Your audience is bored, mindlessly scrolling through content piece after content piece. They’re eager to actually do something. Why not help them out with interactive content experiences? Now is the time to consider the options. Continue reading

By Ann Smarty published August 12, 2020

8 Tools to Optimize Your Old Content for New Conversions

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading

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