Dig into the buried treasure of online reviews. See what leading brands Tylenol, Estée Lauder, and Scünci are learning about their products and messaging directly from consumer feedback. Plus, get advice on how to start a ratings analysis program for your brand.

Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch your next content marketing initiative.

Branded content, typically produced with a media partner, delivers immersive, entertaining, and educational experiences that bridge the gap between awareness and brand affinity. Learn how to do it well from these examples.

How does your B2B brand create content that stands out from its competitors? Abandon boring and expected and adopt an engaging B2C approach.

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.

Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may soon hit a popular streaming service. He also recaps their debut owned content, Chef Swap, which appears on the Cooking Channel.

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?

In a polarized world, your brand needs a strategy to decide when to speak up. It starts with knowing what matters to the company and (usually) your audience. Use these seven scenarios and real-life examples to make your plans.

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.