By Jodi Harris published November 24, 2021

13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels

In the spirit of this time of gratitude, we’ve gathered 13 stand-out examples with some appetizing tidbits that speak to seasonal themes – travel, friends and family, food, and giving to those in need. Continue reading

By Content Marketing Institute Team published November 19, 2021

Hot Take: Look Outside Your Team For Great Content Marketing

Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading

By Content Marketing Institute Team published November 12, 2021

3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats

Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes. Continue reading

By Content Marketing Institute Team published November 5, 2021

3 Cool Content Campaigns That Tackle Hot (and Warm) Topics

A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face melts hearts with stories of outdoor adventures. And Red Ventures brands join forces to help travelers plan health-conscious visits to their favorite hotspots. Read our hot takes on this cool content. Continue reading

By Content Marketing Institute Team published October 29, 2021

Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes)

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading

By Content Marketing Institute Team published October 22, 2021

3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network

Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes. Continue reading

By Content Marketing Institute Team published October 15, 2021

3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)

These examples are all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. See our hot takes. Continue reading

By Content Marketing Institute Team published October 8, 2021

3 Hot Takes: Experiments in SEO, Work-Life Balance, and #FacebookDown

Go behind the scenes at Service Direct and Atlassian as they reveal the results of their carefully planned content operations changes. Then, use Facebook’s accidental experiment to check your own content operations resilience. Continue reading

By Content Marketing Institute Team published October 1, 2021

3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands

Media brands serve up hot takeaways for B2C and B2C content marketers. What can you learn from ESPN crowing about a rooster? A popular food show expanding across platforms? A travel magazine marking its relaunch with a web series? We share our take. Continue reading

By Content Marketing Institute Team published September 24, 2021

3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast

The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours? Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL