You know Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. And no, it’s not for Deadpool.
How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist)
“Energy is a good story” is the tagline this B2B Content Marketer of the Year finalist and his team deliver every day. They craft content into stories that spark people’s curiosity and inspire hope for the future.
7 Things Successful Marketers Do With Original Research
Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.
How to Make Your Brand’s Podcast Soar to Top of the Charts
Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such a crowded field?
3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)
This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes.
How to Get More Value From Your Email Marketing Tech
To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series.
Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist)
Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a Content Marketer of the Year finalist.
Agencies: How to Set Your Clients’ Content Marketing Expectations
Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and deliver better results.
Content Is NOT the Same as Content Marketing
An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do content marketing.
What Content Really Engages? The Inside Scoop From 30 Marketers
Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading
