Every customer has the potential to alter perceptions of your business positively or negatively. When handled proactively, their word-of-mouth influence can be a powerful tool for your content marketing team. Continue reading
Ownable Conversations: How To Create Content That Leads Niche Discussions
Many decision-makers don’t find any value in a lot of thought leadership content. How can you deliver content that does? Cultivate ownable conversations – a more intentional approach to creating thought leadership content. Continue reading
40+ Blogs, Podcasts, and Video Series Content Marketers Love
Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading
How To Raise Your Brand’s Voice on Issues That Matter [Examples]
A Sprout Social study found 70% of consumers believe it’s important for brands to take a stand on social and political issues. Here are the questions to ask before you do, and some tips and examples to inspire. Continue reading
How To Write an Inspiring Content Marketing Mission Statement [Examples]
Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out. Continue reading
3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat
Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples. Continue reading
Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading
3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization
Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours? Continue reading