By Jodi Harris published November 23, 2022

Feast on These 9 Content Examples Worthy of Gratitude

We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences. Continue reading

By Ann Gynn published November 22, 2022

Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons

Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event. Continue reading

By Dennis Shiao published November 21, 2022

How Land O’Lakes Found a Mission Greater Than Sales

With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way. Continue reading

By Ann Gynn published November 17, 2022

How To Build an Audience by Giving Back – the #BossTalks Story

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start. Continue reading

By Ann Gynn published November 8, 2022

How NBC Sports Next Medaled in Olympic Content for Kids

The content team at NBC Sports Next expertly threaded its way through executive moguls and pandemic-related detours to reach Olympic kid-content glory. Here’s how they developed a repeatable process to attract the next generation of viewers. Continue reading

By Jodi Harris published November 1, 2022

4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples. Continue reading

By Ann Gynn published October 25, 2022

How an Entrepreneurial Spirit Helps This Content Leader Manage 10 B2B Publications

Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work. Continue reading

By Ann Gynn published October 13, 2022

Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model

Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title. Continue reading

By Jodi Harris published October 3, 2022

Demand Generation: Follow These Content Tips [Examples]

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results. Continue reading

By Ann Gynn published September 29, 2022

How Pega Launched an Award-Winning Brand Journalism Magazine in 120 Days

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. Continue reading

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