By Content Marketing Institute Team published June 11, 2021

3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams

From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series. Continue reading

By Content Marketing Institute Team published June 4, 2021

20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories)

This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world. Continue reading

By Content Marketing Institute Team published May 28, 2021

3 Hair-Raising Content Marketing Stories to Read This Week

Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples. Continue reading

By Content Marketing Institute Team published May 21, 2021

Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples]

More graduation celebrations may happen in person this year. But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences. Continue reading

By Content Marketing Institute Team published May 14, 2021

Keep ‘Em Guessing (and More Lessons From Content We Love)

This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary. Continue reading

By Ann Gynn published May 12, 2021

Why You Don’t Need to Worry (Too Much) About Unsubscribe Prompts

Gmail and other services make it easy to unsubscribe from newsletters and promotional emails. These tips can keep people from getting to that point if they really don’t want to go. Continue reading

By Content Marketing Institute Team published May 7, 2021

Your Content Inspiration of the Week: The Brash, a Bash, and Your Cash

Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers. Continue reading

By Content Marketing Institute Team published April 30, 2021

3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them

Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all. Continue reading

By Alexandra Cote published April 29, 2021

15 Engaging Ways to End Your Next Blog Post

Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion. Continue reading

By Anjan Sarkar published April 27, 2021

9 Ways to Increase Watch Time on Your YouTube Channel

The more people watch your videos, the more YouTube is likely to surface them in their search or recommendation features. But how do you do that? Here are nine ideas. Continue reading

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