By Leslie Carruthers published December 6, 2018

How 6 Brands Stand Out and Get Results from Content Marketing

Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today. Continue reading

By Olga Rabo published November 29, 2018

9 Font Hacks for Instagram Stories You Should Know

If you’re a brand trying to stand out in the Instagram Stories crowd, you need to fill your toolbox with options. Here are nine lesser-known font hacks to get your Stories better visibility. Continue reading

By Michael Becker published November 28, 2018

7 B2C Brands Offer Content Marketing Lessons and Inspiration

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants. Continue reading

By Dennis Shiao published November 27, 2018

Cook Up Email Marketing Automation With These 6 Recipes

Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced. Continue reading

By Joseph Kalinowski published November 23, 2018

3 Toy Brands Unexpectedly Spark a Content Marketing Adventure

The Toys That Made Us, a Netflix documentary, led CMI’s creative director to an aha moment – how three of his favorite toy lines were his first exposure to content as a retail strategy. Discover how they shaped content marketing today. Continue reading

By Dennis Shiao published November 21, 2018

What You Need to Do to Build a Loyal YouTube Audience

Viewers have an unlimited supply of YouTube videos to watch. But that infinity confines marketers. With so much content available, how can creators gain a fair share of users’ attention? Video Creators’ CEO offers insight. Continue reading

By Kim Moutsos published November 20, 2018

Want More Creative Content Ideas? Break These 6 ‘Rules’

The most interesting ideas come from flipping expectations on their head, breaking molds, and taking risks. Learn how to do that in the new Mastering Content Marketing video and read six rules you should set about breaking. Continue reading

By Ann Gynn published November 5, 2018

How to be Purposeful With Your Purpose-Driven Content [Examples]

More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy. Continue reading

By Elise Dopson published October 30, 2018

How to Get Ranked and Read With the Topic Cluster Content Model

Want a way to create content that Google loves, while building a library of content that’s super useful to your target audience? Use the topic clusters model. Here’s how. Continue reading

By Jay Acunzo published October 19, 2018

Fundamentals Are Essential for Content Success

Average content marketers are far too concerned with the incremental instead of the fundamentals. This industry needs to reset to first principles – and fast. Find out why first principles are more important than best practices. Continue reading