By Erika Heald published January 8, 2020

How to Write Social Media Guidelines That Help Employees and Protect Your Brand

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading

By Lilach Bullock published January 6, 2020

6 AI Tools to Help You Get Smarter in Your Content Marketing

Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing. Continue reading

By Ann Gynn published December 23, 2019

6 B2B Brands That Put the Creative in Their Content Marketing [Examples]

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.
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By Ann Gynn published December 19, 2019

Look Inside the Idea Garage for 8 Fresh B2C Examples

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Feel free to bookmark this page for one-stop inspiration in 2020. Continue reading

By Dennis Shiao published December 12, 2019

How to Do Brand Storytelling in 3 Successful Ways

Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches. Continue reading

By Allison Carroll published December 5, 2019

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

While avalanches of social media posts, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded. Explore the differentiation power of physical mail delivered directly to your audience. Continue reading

By Paul Longhenry published December 3, 2019

Now You’re Segmenting With Science: How to Use Quantitative Psychology

It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know. Continue reading

By Ann Gynn published November 28, 2019

4 Content Experiences That Keep On Giving

Whether it’s a big investment or done with next to no budget, create content experiences that will let your audience learn and grow. It will pay off for your brand and your community. Learn how four businesses are doing just that. Continue reading

By Ann Gynn published November 26, 2019

How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing

You can’t overestimate the power of a positive one-to-one relationship with your audience. That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned.

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By Dennis Shiao published November 7, 2019

Analyze 6 Elements to Land Better Conversion Rates

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading

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