By Joe Forte published March 1, 2021

5 Types of Video to Add to Your Social Media Marketing

How do you create the best videos for success on social? Let’s walk through five choices. Continue reading

By Content Marketing Institute Team published February 26, 2021

Great Content Experiences Start With Giving Up Control [Content Marketing Examples]

The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action. Continue reading

By Monina Wagner published February 25, 2021

How to Build a Vibrant Online Community [Examples]

Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important. Continue reading

By Ann Gynn published February 23, 2021

6 Email Newsletter Ideas for More Opens, Clicks, and Shares

Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers. Continue reading

By Content Marketing Institute Team published February 19, 2021

3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You

The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about. Continue reading

By Content Marketing Institute Team published February 12, 2021

Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples]

You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading

By Content Marketing Institute Team published February 5, 2021

3 Brands Crank Up the Volume [Content Marketing Examples]

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading

By Olga Rabo published February 3, 2021

How to Use Instagram Stories to Get More Followers

A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading

By Content Marketing Institute Team published January 29, 2021

Brands Give COVID-19 Vaccine a Shot in the Arm

A powerful campaign to promote COVID-19 vaccines taps into the emotional power of authenticity – while Budweiser’s (nonexistent) Super Bowl ad teaches an important lesson about content spend. Continue reading

By Shane Barker published January 28, 2021

5 Underused Video Ideas to Generate Leads

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading

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