By Sasha LaFerte published July 1, 2020

Style Guide: How to Write One for Your Brand

Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading

By Alex Chris published June 17, 2020

How to Optimize Your How-to and List Posts

How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic. Continue reading

By Robert Rose published June 15, 2020

Your Audience Is Not the Same as Your Marketing Database

Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading

By Ann Gynn published June 5, 2020

How to Do Diverse and Inclusive Content Marketing That Matters

Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading

By Daisy Quaker published June 3, 2020

5 Steps to Create Empathetic Content Right Now [Examples]

Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it. Continue reading

By Kim Moutsos published June 1, 2020

17+ Free Ways to Get More Traffic to Your Content

Maybe your content promotion budget’s been slashed. Maybe you never had one. Whatever the reason, these ideas will help your audience find your content and you only have to spend time to do them.
Continue reading

By Robert Rose published May 28, 2020

3 Secrets to Writing Better Video and Audio Scripts [Examples]

Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading

By Nadya Khoja published May 19, 2020

7 Ideas to Spark Great Infographics

Searches for infographics are up exponentially. To take advantage of that growing interest, you first need a great idea. It doesn’t have to be hard. Follow one of these seven principles to give your infographic a solid foundation. Continue reading

By Ahava Leibtag published May 18, 2020

6 Lessons in Loyalty Building From Health Care Content [Examples]

Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from. Continue reading

By Ann Gynn published May 5, 2020

When Content Is All You Have for Your Audience

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL