How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign
September 13, 2023
Jodi Harris
State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.
Outsmart the Instagram Algorithm: Proven Strategies for Success [+ B2B Examples]
June 28, 2023
Ann Gynn
Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms.
Take a Marketing Messaging Lesson From Sesame Street This Pride Month
June 16, 2023
Content Marketing Institute Team
You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride celebrations by brands, including Bud Light and Sesame Street.
4 Ideas To Create a Better Thought Leadership Journey for Your Brand and Buyers
June 15, 2023
Jodi Harris
Distinguish your brand's value by reimagining your strategy for thought leadership content. It can help strengthen your sales partnerships – and your consumer relationships.
3 Tips To Create Case Studies That Turn Prospects Into Buyers [Examples]
June 14, 2023
Ann Gynn
Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic.
5 Newsletter Lessons for More Fruitful Content (and a Community-Building Fail)
June 7, 2023
Ann Gynn
Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer.
Have a Feedback Strategy? You Better Because Your Audience Is Watching
May 18, 2023
Ann Gynn
How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy.
Government Agencies Get Real, Funny, and Human on Social Media [Examples]
April 20, 2023
Dawn Papandrea
Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content.
Foolish Content Isn’t Limited to One Day a Year
March 30, 2023
Ann Gynn
Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree?
Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy
March 17, 2023
Content Marketing Institute Team
Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.
Marketing Content to Gen Z? You Better Play by Their Rules
March 15, 2023
Jodi Harris
To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.
Build Lasting Customer Connections With Sustainability Content
January 23, 2023
Phillip Akhzar
Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals.
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