By Content Marketing Institute Team published November 27, 2020

A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]

This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye. Continue reading

By Jodi Harris published November 26, 2020

18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading

By Natalya Minkovsky published November 25, 2020

Brands Buck History, Give Home-Field Advantage, and More [Examples]

Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology. Continue reading

By Ann Gynn published November 23, 2020

How to Do Inclusive Content That Helps Your Audience and Business

Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.
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By Content Marketing Institute Team published November 20, 2020

Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]

It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience. Continue reading

By Content Marketing Institute Team published November 13, 2020

Personalized Palettes, a Content Exercise, and The Witches Lesson

Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). Think through your content (unlike Warner Bros.). Continue reading

By Konrad Sanders published November 12, 2020

Whip Up a Tantalizing Blog Post With These 9 Ingredients

A winning meal on MasterChef must be so delicious, so tantalizing the judges would want to eat it every day. How can you do that to keep readers consuming your blog posts? Here’s a step-by-step recipe. Continue reading

By Content Marketing Institute Team published November 6, 2020

3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap]

Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help your SEO. And you can teach your audience how to do what you do – and still stay in business. Continue reading

By Bojana Vojnovic published November 5, 2020

How to Do Chat Marketing: 6 Experts Reveal Their Secrets [Examples]

Average email open rate in 2020? 21%. Average Facebook Messenger open rate? Almost 80%. And yet, chatbots remain an untapped channel for many content marketers. Here are six examples of big chatbot marketing success. Continue reading

By Content Marketing Institute Team published October 30, 2020

Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap]

This week, we look at benchmarks and outliers from Animalz research. We spot the end for someone’s LinkedIn Live (and perhaps a beginning for yours). And we share construction technology’s modern voice (and a podcast). Continue reading

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