If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience. Continue reading
What One Brand Did After It Created a Top 10 Blog
What do you do when your company blog is named a top 10 resource? You resolve to do even better. Find out how the team at Agorapulse reinvented its approach to original content. Continue reading
Slow Your Content Marketing Down
Much as the slow food movement argues less-but-better food delivers improved health results, the slow content marketing movement believes less-but-better content delivers improved marketing results. Here’s how to go slow. Continue reading
How to Train a Journalist in Content Marketing
Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand. Continue reading
5 Brands Share Their Content Marketing Process
When you consume a piece of high-quality content, do you ponder how they do it and wonder if it helps the business? If so, you’ll like this behind-the-scenes look at the content process followed by teams at five software brands. Continue reading
Ready to ‘Fire’ Your Content Team?
Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions. Continue reading
How to Curate Content Like A Pro: 8 Lessons [Examples]
Content curation isn’t a cheap substitute for original content. But it can be a cost-effective way to reach your audience more often and maximize your existing content. Get the inside scoop from the content curation pros. Continue reading
Content Calendar: Go Beyond the Basics
Have you outgrown your basic content calendar? If you struggle adding a new initiative, centralizing governance, planning and tracking production, or optimizing your content, the answer is yes. Here’s what you need to do. Continue reading
How to Audit Your Content: 5 Essential Steps
If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective. Continue reading
Perfecting the Art of the One-on-One Interview
An interviewer of celebrities, global brand leaders, and best-selling authors reveals her tips to help you improve your interviewing skills and get what you need from them to develop engaging content. Continue reading
