Is the stress of continually creating something of value for everyone on your subscriber list starting to wear you down? Re-gift your best-performing content assets by following this three-step internal content curation process. Continue reading
17 Questions to Break Free From Competitive Content Issues
Is your content focus “niche enough” for success? How do you know? CMI founder Joe Pulizzi shares a two-question litmus test, plus questions to help you craft a great niche where your content stands out for your core audience. Continue reading
Proofing and Editing: How to Make Your Content Less Frightening
Want to know a scary truth ignored by too many content creators? Editing and proofing are not the same thing. Make your content less frightening with these two distinct processes for editing and proofreading. Continue reading
How to Speed Your Climb Out of the Content Marketing Pit of Despair
If your perception of content marketing is flirting with disillusionment, getting the right people involved can speed the climb to enlightenment. It may not be The Princess Bride’s Pit of Despair, but no one wants to stay too long. Continue reading
8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)
If you work in a big, established company, a presentation on being a marketer on a small team may not seem to apply to you. But the wisdom extends to anyone who wants better flexibility and performance. Continue reading
How to Do a Competitive Content Marketing Analysis
What’s the first step to creating unique, differentiated content? Analyze the content created in your market. Follow these three steps to identify opportunities for your content to stand out – or content gaps that your brand can fill. Continue reading
Why Savvy Marketers Close the Pre- and Post-Sale Content Gap
Do your presales and post-sales content teams coordinate efforts for maximum benefit? Or are you like most brands? Presales teams sell. Post-sales teams explain. Rarely the twain shall meet. It doesn’t have to be that way. Continue reading
How to Speed Up the Process to Find and Hire Top Content Marketing Talent
You need to find and hire the right candidate – in a red-hot market where research shows content creation and content marketing is one of the top skills missing from marketing teams. Here’s how to speed up the process to get the best. Continue reading
Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions
A lot of B2B companies are challenged in content creation. How do those problems arise? What bottlenecks are created? How can you address them? Learn what four experts, including two Content Marketer of the Year finalists, say. Continue reading
How to Keep Your Content Marketing Strategy From Getting Hijacked
Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities. Continue reading
