Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list....
R. Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.
Marketers are due for an epiphany. Speed is the name of the tech game. But what won’t you delegate to technology in the name of successful marketing?
If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.
Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.
Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.
Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.
Controversial content topics get attention – for better or worse. To earn the best kind, try balancing these four elements: surprise, familiarity, consensus, and controversy. This new framework can help.
Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage.
The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.)