Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions
March 1, 2024
Content Marketing Institute Team
Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?
4-Part Guide To Crafting a Winning Content Plan
February 29, 2024
Jodi Harris
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
Learn the ABCs of DXPs
February 27, 2024
Alistair Wearmouth
Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.
9 Actions You Can Take To Get Better Content Results Without Spending More
February 15, 2024
Penny Gralewski
Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.
5+ Real Ways AI Can Benefit Your Content and Marketing Today
February 14, 2024
Jodi Harris
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
‘Playing Around’ With Generative AI Won’t Lead To Innovation
February 13, 2024
Robert Rose
Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.
6 Easy Things You Can Do To Improve the Content Experience for Your Audience
January 31, 2024
Lisa Dougherty
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience”? Follow these tips.
Build a Robust Content Infrastructure With the Right CMS
January 31, 2024
Patrick Sanderson
Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all that potential.
How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy
January 25, 2024
Marisa Tranchina
Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.
Build This New Framework for Agile Content Ops in Talent-Starved Times
January 16, 2024
Robert Rose
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content
January 12, 2024
Content Marketing Institute Team
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]
January 10, 2024
Jodi Harris
Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
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