By Cathy McKnight published February 1, 2023

Don’t Avoid Content Operations; Use This Helpful Framework Now

Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Continue reading

By Thomas Peham published January 26, 2023

How To Scale Your Content Marketing Strategy To Improve Efficiency

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading

By Tyler Tafelsky published January 24, 2023

How To Help the Perfectionist on Your Content Team, Even If It’s You

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading

By Ann Gynn published January 18, 2023

How an Honest Talk With ChatGPT Surprised Even a Veteran Editor

We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.) Continue reading

By Greg Levinsky published January 11, 2023

How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal

When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic. Continue reading

By Carlijn Postma published January 9, 2023

5 Steps To Mind Map Your Content and Increase Its Reach

Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading

By Jodi Harris published January 5, 2023

5 Strategic Frameworks To Take the Guesswork Out of Content Planning

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. Continue reading

By Kim Moutsos published December 22, 2022

5 Content Marketing Articles From 2022 That Deserve Another Look

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023. Continue reading

By Ann Gynn published December 21, 2022

‘Bah, Humbug!’ Why Negative Content Turns In Such Positive Results

Hate is a surprising emotion to use to sell jewelry. But the success of IHateStevenSinger.com shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what everyone expects. Continue reading

By Ann Gynn published December 19, 2022

How a Content Formula Helps You Create Bingeable Series (Proven by Hallmark)

Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing. Continue reading

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