By Kimberly Zhang published January 15, 2020

Fix These Big Inefficiencies in Your Content Pipeline

Even with a detailed content production workflow, content marketing waste happens. Why? Explore these five inefficiencies and fixes to help boost effectiveness and ROI. Continue reading

By Kelsey Raymond published January 14, 2020

How to Create a Strategic Editorial Calendar

Don’t think of your editorial calendar as a schedule of content. Make it the implementation plan for your documented content marketing strategy. You can do that by following these seven steps every quarter. Continue reading

By Aaron Agius published January 9, 2020

A Simple-to-Do Content Audit With 6 Questions

Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles. Continue reading

By Michael Brenner published January 7, 2020

Your How-To Plan for 12 Months of Customer-Focused Blogging

How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading

By Lilach Bullock published January 6, 2020

6 AI Tools to Help You Get Smarter in Your Content Marketing

Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these six AI tools to help you be smarter in your content marketing. Continue reading

By Kim Moutsos published November 12, 2019

175+ Favorite Tech Tools of Content Marketers

Content tech success is easier if you pick technologies well suited to your program’s needs. You don’t have to start from scratch. Curious about what tools and technologies other content marketers use? We were too, so we asked. Continue reading

By Lin Ying published November 4, 2019

Channel Broadcast News to Better Your Content Marketing

The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing. Continue reading

By Jonas Sickler published October 16, 2019

Thin Content: Why You Should Fix or Remove Low-Quality Web Pages

To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading

By Emilia Chagas published October 7, 2019

How to Adopt a Growth Mindset for Your Content Marketing

Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline. Continue reading

By Dennis Shiao published September 17, 2019

Creative + Logic = Most Helpful Content Experiences

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter. Continue reading

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