By Ann Smarty published August 12, 2020

8 Tools to Optimize Your Old Content for New Conversions

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading

By Jodi Harris published July 23, 2020

Make a Mission Statement for Better Content Marketing

Why does your company create content? Who is it for? What will it do for them? Craft the answers into a single statement to create more compelling content your target audience wants to engage with. Continue reading

By Rachel Foster published July 21, 2020

Pick a Point of View That Boosts B2B Conversions

Have you ever thought about the point of view in your content? You should, particularly if you’re a B2B content marketer who wants to engage and convert your audience. Let’s explore POV in three, two, one. Continue reading

By Clare McDermott published July 13, 2020

How to Perfect the One-on-One Interview

Through hundreds of interviews, Clare McDermott has learned how to diffuse tension, set a good conversational tempo, and design probing questions. Here’s her best advice for content marketers. Continue reading

By Shane Barker published July 8, 2020

Tools to Help Your Content Marketing Team Be Successful

No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones.
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By Stefanie Curtis published July 6, 2020

How to Create a Content Marketing Playbook

Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great. Continue reading

By Sasha LaFerte published July 1, 2020

Style Guide: How to Write One for Your Brand

Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading

By Jodi Harris published May 26, 2020

A Quick Audit to See If Your Content Passes a COVID-19 Exam

If your content doesn’t convey awareness and sensitivity around COVID-19’s all-encompassing impact, it will affect your audience’s perception of your brand. Here’s how to check your content before you wreck your brand value. Continue reading

By Alex Novkov published May 20, 2020

How to Boost Your Content Marketing Team’s Efficiency

Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. It’s time to change that. Executed well, they let you do the right work at the right time with as little waste as possible. Continue reading

By Jeremy Bednarski published May 4, 2020

6 Keys to a Strong Content Marketing Agency-Client Relationship

Though it can’t be quantified directly, the agency and client relationship is the key to achieving your goals. Here are six tips for agencies and clients to establish a successful content marketing partnership.
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