By Jodi Harris published January 20, 2022

How To Write an Inspiring Content Marketing Mission Statement [Examples]

Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out. Continue reading

By Robert Rose published January 14, 2022

You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses]

Is it ever possible to build a new content marketing plane while you’re already flying one? Maybe. But your chances of success go up dramatically when you don’t try to. Robert Rose explains better options for getting a new content program off the ground. Continue reading

By Ann Gynn published January 13, 2022

How’d You Make That Flipping Awesome B2B Content for ServiceNow?

What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading

By Robert Rose published January 7, 2022

Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses]

You can’t solve every content development problem at once, so give yourself permission to stop trying. In his new weekly column, Rose-Colored Glasses, Robert Rose offers his view on a better way to tackle the challenge of enterprise content processes – one silo at a time. Continue reading

By Kelsey Raymond published January 6, 2022

7 Steps to a More Strategic Editorial Calendar

Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help.
Continue reading

By Jodi Harris published January 3, 2022

How To Do Less and Get More in Every Facet of Content Marketing

You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading

By Joseph Kalinowski published December 23, 2021

5 Reminders About Creativity From The Beatles: Get Back

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary. Continue reading

By Ann Gynn published December 21, 2021

Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series

Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it’s a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here’s how to learn from – and improve on – the network’s success. Continue reading

By Gina Balarin published December 13, 2021

9 Questions to Help You Prioritize Content Creation [Template]

Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here’s how to do that. Continue reading

By Robert Rose published December 8, 2021

Stop Juggling Content Creation – Follow This 5-Step Planning Process

Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL