Skip to content
air-canada-chatbot-fail

Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions

Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?
craft-content-plan

4-Part Guide To Crafting a Winning Content Plan

Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
212_CMI_article-image_B_V2

Learn the ABCs of DXPs

Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.
big-content-impact-small-budget

9 Actions You Can Take To Get Better Content Results Without Spending More

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.
ai-real-power

5+ Real Ways AI Can Benefit Your Content and Marketing Today

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
ai-innovation-not-invention

‘Playing Around’ With Generative AI Won’t Lead To Innovation

Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.
better-content-experiences

6 Easy Things You Can Do To Improve the Content Experience for Your Audience

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience”? Follow these tips.
Brightspot_Cover-image-Jan25_V2

Build a Robust Content Infrastructure With the Right CMS

Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all that potential.
content-chaos-to-award-winning-strategy

How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy

Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.
fix-your-talent-crunch

Build This New Framework for Agile Content Ops in Talent-Starved Times

Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
prompts-arent-all-that

Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content

Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
content-operations-cheat-codes

How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.