By Kim Moutsos published November 12, 2019

175+ Favorite Tech Tools of Content Marketers

Content tech success is easier if you pick technologies well suited to your program’s needs. You don’t have to start from scratch. Curious about what tools and technologies other content marketers use? We were too, so we asked. Continue reading

By Lin Ying published November 4, 2019

Channel Broadcast News to Better Your Content Marketing

The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing. Continue reading

By Jonas Sickler published October 16, 2019

Thin Content: Why You Should Fix or Remove Low-Quality Web Pages

To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading

By Emilia Chagas published October 7, 2019

How to Adopt a Growth Mindset for Your Content Marketing

Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline. Continue reading

By Dennis Shiao published September 17, 2019

Creative + Logic = Most Helpful Content Experiences

Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your content work smarter. Continue reading

By Jodi Harris published September 10, 2019

Discover the Secrets to Successful Content Creation

An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial. Continue reading

By Carla Johnson published August 28, 2019

Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist)

Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content Marketer of the Year. Continue reading

By Dennis Shiao published August 22, 2019

How to Get Sales and Marketing in the Same Kitchen

Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one.

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By Dennis Shiao published August 19, 2019

Organizational Silos? How to Battle Content Chaos and Win

Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he and his team do it?

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By Rusty Weston published July 31, 2019

How to Survive Content by Committee

Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process.

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