By Andrea Fryrear published March 9, 2018

Do Agile Marketers Wear the Quality Content Crown?

Quality is queen, but how do you get that crown? In an interesting twist, Agile marketing teams may have the answer. They prioritize quality more than traditional or ad-hoc process counterparts, according to a recent AgileSherpas survey. Continue reading

By Fergal McGovern published March 8, 2018

How to Make Your Content More Readable

If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience. Continue reading

By Lisa Kalner Williams published March 1, 2018

What One Brand Did After It Created a Top 10 Blog

What do you do when your company blog is named a top 10 resource? You resolve to do even better. Find out how the team at Agorapulse reinvented its approach to original content. Continue reading

By Sarah Greesonbach published February 27, 2018

Slow Your Content Marketing Down

Much as the slow food movement argues less-but-better food delivers improved health results, the slow content marketing movement believes less-but-better content delivers improved marketing results. Here’s how to go slow. Continue reading

By Daniel Hatch published February 16, 2018

How to Train a Journalist in Content Marketing

Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand. Continue reading

By Nichole DeMeré published February 2, 2018

5 Brands Share Their Content Marketing Process

When you consume a piece of high-quality content, do you ponder how they do it and wonder if it helps the business? If so, you’ll like this behind-the-scenes look at the content process followed by teams at five software brands. Continue reading

By Ann Gynn published January 30, 2018

Ready to ‘Fire’ Your Content Team?

Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions. Continue reading

By Heidi Cohen published January 29, 2018

How to Curate Content Like A Pro: 8 Lessons [Examples]

Content curation isn’t a cheap substitute for original content. But it can be a cost-effective way to reach your audience more often and maximize your existing content. Get the inside scoop from the content curation pros. Continue reading

By Kim Moutsos published January 26, 2018

Content Calendar: Go Beyond the Basics

Have you outgrown your basic content calendar? If you struggle adding a new initiative, centralizing governance, planning and tracking production, or optimizing your content, the answer is yes. Here’s what you need to do. Continue reading

By Marcia Riefer Johnston published January 25, 2018

How to Audit Your Content: 5 Essential Steps

If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective. Continue reading

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