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pivot-content-strategy

Time For a Content Strategy Pivot? Here’s How To Decide (and Get Started)

Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot.
b2b-buyer-digital-content

How To Support the B2B Buyer Revolution With the Right Digital Content

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
editorial-calendar-tools-templates

Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List

Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)  
content-team-reporting-structure-decision-making-process

Before Deciding Where Your Content Team Reports, Pay Attention to This [Rose-Colored Glasses]

Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how.
building-blocks-connecting-content-b2b-revenue

5 Building Blocks for Connecting Content to B2B Revenue Growth

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.
content-creation-everything-need-to-know

Content Creation Process: Everything You Need To Wow Your Audience

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals.
repurpose-video-content

How To Repurpose Video Content for Bigger and Better Results

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.
content-team-workspace

How To Make a Better Workspace for Your Content Marketing Team [Tools]

Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page.
land-o-lakes-brand-mission

How Land O’Lakes Found a Mission Greater Than Sales

With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way.
boring-content-story-structure

How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]

Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project.
thought-leadership-content-thoughtful-leading

How To Make Thought Leadership Content Thoughtful and Leading

Most thought leadership content is neither thoughtful nor leading. Forrester’s Lisa Gately explains how to change that at your company.
differentiate-content-idea

2 Steps To Find Your Big Sexy Idea (From the Guy Who Helped Simon Sinek)

Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company.