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3 Ways Artificial Intelligence Can Help Your Content Marketing Processes

Artificial intelligence comes to fruition by teaching a machine to think and react like a human being.

Google refers to content created with the help of artificial intelligence as automatically generated content, better known as spam. Maybe creative thinking will be something machines can eventually master, but we are not there yet. Machines can’t grasp things like style, voice, and perspective, no matter how intelligent they might be.

Though a machine can’t do creative writing, artificial intelligence can be helpful in your content marketing processes. Here are three ways AI-powered tools can help you make your content marketing more productive:

1. Put together content briefs

Creating a content asset often requires a lot of collaboration. For example, an SEO manager identifies a need for an article to address a popular question, an in-house person does research to create a content brief for the writer to use, and a freelance writer crafts the content.

In a smart process, you also make sure the customer support (and sales team) contribute their thoughts to the content brief (as well as the final article) based on their frontline experience with customers.

In any productive content creation process, a content brief is fundamental.

And this is where artificial intelligence can turn out to be helpful. It can consolidate many data points into one conclusive summary for your team to use.

Narrato uses artificial intelligence to put together semi-automated content briefs. It uses SEO data (relevant keywords and people also ask questions), semantic analysis, as well as input from team members (style guide, notes to the author from different roles, references, etc.) to create a single dashboard for your writer to create content.

The tool also uses AI-powered grammar checks to help you (or your writer) create more readable, better-structured copy. In this example, the tool suggests changing “a large number of” to a specific number or using “many” or “numerous.”

2. Diversify your content marketing tactics

Experts say the rule of thumb is to spend 20% of your content time crafting the content and 80% promoting it. This smart rule helps make the most of every piece you write, but it is seldom followed.

Promoting your content on social media requires a lot of time: You need to create diverse copy for your updates, put together attention-grabbing visuals, craft interesting captions, etc. The repetitive tasks often scare away content marketers, so they rely on automation tools that grab the new content from RSS feeds and share them on their social media channels.

Artificial intelligence provides smarter and more productive promotion by helping you create social media copies, captions, and even multimedia content (images and videos).

Text-to-image technology

Photoleap lets you create visual content on the fly. To experiment with the feature, click “Generate AI Image” and enter your text (for example, the name of your article).

The app will generate an image. You can edit the image if you want. It is the fastest way to create images to diversify your social media content and promote on-site content.

Social media copy

Lately, an AI-powered social media copy creation tool learns based on your update performance and helps you write more engaging updates.

Copy and paste your article URL and select the preferred length of your social media updates. The tool will generate social media captions. You can select the ones to use and easily publish them to your connected social media profiles.

The tool uses the page title and meta description to figure out the article’s focus and generate captions. However, it also uses on-page copy to inform the AI-created content.


Traditionally considered the most labor-intensive social media content, videos are created more quickly with AI-powered tools.

InVideo uses AI-driven automation to power its “text-to-video” feature. Copy and paste a few paragraphs from your article and upload your logo. The tool will come up with a video including a template, animations, and headlines. You can edit the video if you want.

3. Proof your content

I mentioned that Narrato provides AI-powered grammar suggestions. But your team creates a lot of content – social media posts, newsletters, emails, etc.

Grammarly is the most popular grammar-checking app that uses AI to learn each individual’s writing habits and provides suggestions based on that style. The tool also learns its interactions with each user. For example, if you tend to ignore the same suggestion, the tool will ultimately learn not to suggest it.

In this example, Grammarly suggests a clarity fix – changing “which results in a very sudden price change” to “resulting in a sudden price change.”

Grammarly offers many integration options. While it can be used in text editors, it also offers a WordPress plugin. WordPress also can host a few more AI-generator plugins, including internal linking and translations that you may find useful and productive.

Maximize your content time with AI tools

Content creators shouldn’t feel threatened by advancing technology. No one can replace human creativity and ingenuity. Artificial intelligence can be a writer’s friend by handling tasks they have no time or skill to handle and letting them focus on what they do best – writing.

All tools mentioned are identified by the author. If you have a tool to suggest, please add in the comments.

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Cover image by Joseph Kalinowski/Content Marketing Institute