We marketers are practically drowning in content, and librarians are experts at making content organized and findable. Make your content library useful – follow these three principles to manage your content like a librarian. Continue reading
New Tech Friends on the Marketing Block
Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data scientists – can provide that power boost. Continue reading
Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture
You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading
The Content Assembly Line is Broken
Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus. Continue reading
3 Best Practices to Nurture a Content Writer Into an Industry Expert
The nurturing process for content writers has far less to do with helping them become better writers and more to do with teaching them how to learn a new landscape quickly and effectively. Start with these three best practices. Continue reading
Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects
If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.
The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference
Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading
Align Your Messaging With This Simple Tool
What’s your company’s most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool. Continue reading
Content Operations
Learn how to plan content strategically, develop efficient workflows and processes, implement essential technologies and automation tools, and structure your teams for better collaboration, creativity, and marketing performance.
