Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work. Continue reading
Don’t Create ‘Cat Food’ Content Without Doing This 1 Thing First
Struggling to develop content ideas that work for your audience AND your business? Here’s how to brainstorm more effectively and quickly. Continue reading
How Story Packages Help You Scale SME-Driven Thought Leadership Content [Rose-Colored Glasses]
Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories. Continue reading
Why (and How To) Write a Strategy for Your Cause-Related Marketing
Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s how to do it. Continue reading
Digital Brand Compliance: A New Responsibility of Content Marketing
As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading
Your 2023 Planning Shouldn’t Be All About That Tech [Rose-Colored Glasses]
New tools and tech seem like reasonable investments to set your content program for success next year. If that’s the extent of your plan, though, you might be creating the roadblock that delays (or, worse, derails) your vision. Continue reading
Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model
Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title. Continue reading
How To Build a Better Audience Persona (Choose a Detailed or Quick Method)
To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal. Continue reading
3 Ways Artificial Intelligence Can Help Your Content Marketing Processes
Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading
How To Plan a Content ‘Season’ Like a Hollywood Showrunner [Rose-Colored Glasses]
An episodic approach to content planning keeps all the teams involved in producing content on track – and other teams’ ad hoc requests at bay. Robert Rose explains how (and why) to plan a season like a TV showrunner. Continue reading
