By Doug Kessler published April 25, 2017

The Content Assembly Line is Broken

Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus. Continue reading

By Joe Griffin published April 14, 2017

3 Best Practices to Nurture a Content Writer Into an Industry Expert

The nurturing process for content writers has far less to do with helping them become better writers and more to do with teaching them how to learn a new landscape quickly and effectively. Start with these three best practices. Continue reading

By Marcus Varner published April 10, 2017

Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects

If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.

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By Marcia Riefer Johnston published April 6, 2017

The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference

Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading