How NBC Sports Next Medaled in Olympic Content for Kids
November 8, 2022
Ann Gynn
The content team at NBC Sports Next expertly threaded its way through executive moguls and pandemic-related detours to reach Olympic kid-content glory. Here’s how they developed a repeatable process to attract the next generation of viewers.
Why You’ll Never Create Customer-Centric Content Unless You Focus on This
November 7, 2022
Sydni Craig-Hart
Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now.
The Key to Sales Enablement? Teach Your Storytellers Well [Rose-Colored Glasses]
October 28, 2022
Robert Rose
How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results.
How an Entrepreneurial Spirit Helps This Content Leader Manage 10 B2B Publications
October 25, 2022
Ann Gynn
Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work.
Don't Create 'Cat Food' Content Without Doing This 1 Thing First
October 24, 2022
Meghan Casey
Struggling to develop content ideas that work for your audience AND your business? Here’s how to brainstorm more effectively and quickly.
How Story Packages Help You Scale SME-Driven Thought Leadership Content [Rose-Colored Glasses]
October 21, 2022
Robert Rose
Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories.
Why (and How To) Write a Strategy for Your Cause-Related Marketing
October 20, 2022
Ann Gynn
Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s...
Digital Brand Compliance: A New Responsibility of Content Marketing
October 18, 2022
Robert Rose
As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content.
Your 2023 Planning Shouldn’t Be All About That Tech [Rose-Colored Glasses]
October 14, 2022
Robert Rose
New tools and tech seem like reasonable investments to set your content program for success next year. If that’s the extent of your plan, though, you might be creating the roadblock that delays (or, worse, derails) your vision.
Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model
October 13, 2022
Ann Gynn
Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title.
How To Build a Better Audience Persona (Choose a Detailed or Quick Method)
October 12, 2022
Jodi Harris
To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal.
3 Ways Artificial Intelligence Can Help Your Content Marketing Processes
October 6, 2022
Ann Smarty
Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive.
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