Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team. Continue reading
Content Syndication: Clearing Up Misconceptions [Examples]
Do more with the quality content – blogs, infographics, videos, and more – already created. Content syndication can elevate its visibility and broaden its audience. Here’s what to know along with some examples. Continue reading
Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er)
Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know. Continue reading
7+ Content Marketing Writing Tips You Didn’t Learn in School
You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success. Continue reading
7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate
Website pop-ups often have the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading
How To Do Syndicated Content the Right Way
Do you raise the red flag when hearing about content syndication happening in sales or PR? Are you in fear that it will hurt your hard-earned Google rankings? Here’s how to syndicate without facing Google’s wrath. Continue reading
How to Create a Flexible Content Plan That Gets Results
An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading
How to Woo and Win Subject Matter Experts (Almost) Every Time
Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard. Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading
How to Build the Best Relationship With Freelance Content Creators [New Research]
It takes time to get freelance creators up to speed on your brand messages, style, and processes. Why not make your life easier and build relationships that last? These research-backed ideas will help you connect for the long term. Continue reading
