By Robert Rose published February 21, 2023

AI Tools Bug Out Because the Internet Can Never Forget [Rose-Colored Glasses]

You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
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By Ann Gynn published February 16, 2023

Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience

A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers. Continue reading

By Mark Nardone published February 15, 2023

3 Ways To Grow the Value of Your Thought Leadership [Sponsored]

Redefining thought leadership – and how you apply it – can deliver valuable benefits to your brand and its customers. Follow these tips to get started. Continue reading

By Robert Rose published February 14, 2023

Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading

By Ann Gynn published February 9, 2023

When Bad Happens in the World, Should Your Brand Change Its Publishing Plans?

Unexpected bad news may not directly affect your brand, but it may affect your audience. That means you need to evaluate critically – and consider adjusting – your content marketing calendar. Here’s a quiz to assess the situation. Continue reading

By Robert Rose published February 7, 2023

How a Children’s Story Can Ease Your Mind About ChatGPT [Rose-Colored Glasses]

Assume the day AI can translate voice and style is here. Now, reflect on Robert Rose’s assertion that that can be a good thing for content marketers. Continue reading

By Cathy McKnight published February 1, 2023

Don’t Avoid Content Operations; Use This Helpful Framework Now

Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Continue reading

By Thomas Peham published January 26, 2023

How To Scale Your Content Marketing Strategy To Improve Efficiency

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading

By Tyler Tafelsky published January 24, 2023

How To Help the Perfectionist on Your Content Team, Even If It’s You

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading

By Ann Gynn published January 18, 2023

How an Honest Talk With ChatGPT Surprised Even a Veteran Editor

We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.) Continue reading

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