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measuring-brand-awareness

3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]

You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey.
data-dashboard-guidance

How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.
content-discovery-ai-world

How To Reinvent Your Content Discovery Strategy in the Age of AI

What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?
ai-tools-smart-dumb

AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]

Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss).
ethics-for-ai

Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
global-customer-service-content

Watch Your Language: How To Win at Global Customer Service Content

Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation strategy that must accompany their content strategy.
point-of-view-sabotage-content

How a Weak Point of View Sabotages Your Content – and What To Do About It [Rose-Colored Glasses]

The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience.
content-audit-tips

4 Things To Ignore (and 3 Things To Do) in Your Next Content Audit

A content audit can seem time-consuming. But don’t let that concern keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts.
content-collatoration-fears

Take This Step To Get Over Your Fear of Content Collaboration [Rose-Colored Glasses]

It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.  
visionary-content

Fill Your Content With Visions Your Audience Will Want To Chase [Rose-Colored Glasses]

What can marketers learn from Matthew McConaughey’s Oscar acceptance speech? Robert Rose has some thoughts for today and the future.
true-thought-leadership

How To Make Your Next Thought Leadership Program a Success

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.
remarkable-content-debate

Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]

Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why.