Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that.

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more.

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling.

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.

It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better.

Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business.

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand.

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out.

AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too. The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it.

If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play.

New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service.

Optimizing for search once was as simple as sprinkling in keywords to increase the odds of the content popping higher in the result pages. Today, conversational search makes it more complicated, but it’s nothing you can’t handle.