By Andrea Fryrear published July 28, 2017

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading

By Ann Gynn published July 25, 2017

How Professional Services Marketers Can Stand Out in a Crowded Marketplace

Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. All professional services marketers face these pervasive challenges, but the successful ones tackle them head-on. Let’s get started. Continue reading

By Jodi Harris published July 24, 2017

Trends Driving Automotive Content in 2017

Few industries are subject to as much consumer scrutiny and marketing complexity as the automotive category. Follow these tips, insights, and examples to make sure your content efforts make it into buyers’ consideration set. Continue reading

By Pratik Dholakiya published July 21, 2017

The Content Marketer’s Guide to Story Structure

Best-selling fiction authors know something that you ought to know too if you want to be heard. We talk a lot about storytelling in the content marketing industry. But how much do we really know about it? Let’s start with these lessons. Continue reading

By Ann Gynn published July 18, 2017

Quality Content: Definitions and Creation Tips From 35+ Experts

Quality wins over quantity. More than 35 experts from Google, Microsoft, REI, Monster, agencies, government, and more share what quality content means to them and share tips to help you enhance your content too. Continue reading

By Andrea Fryrear published July 14, 2017

How REI Is Unlocking the Power of Long-Form Video

REI has a uniquely powerful opportunity for producing amazing video, but its managing editor Paolo Mottolo – Content Marketer of the Year finalist – believes any brand can get similar results if it approaches video the right way. Continue reading

By Stephanie Stahl published July 12, 2017

Excellence in Content Marketing: Be Inspired by Some of our Judges’ Favs

Excellence in content marketing involves many things – audience, intent, format, design, ROI, and more. Learn six of the central themes seen in the winning entries of the 2017 Content Marketing Awards, which were announced today. Continue reading

By Jodi Harris published July 11, 2017

Content Marketers in Sports and Showbiz: Examples and Tips to Help You Win Loyal Fans

If you’re a content marketer in the sports and entertainment field, you know it’s not all fun and games. Here are a few things – and some examples – to help you win more loyal fans and influence purchases in this landscape. Continue reading

By Marcia Riefer Johnston published July 6, 2017

When Not to COPE With Your Web Images [Video]

Make sure your web-based images are sized for screens big and small. Sometimes you can’t COPE, so you should provide multiple versions of an image to give people what they need from the image on any device. Continue reading

By Irina Weber published July 5, 2017

20 Lesser-Known Tools for Smart Content Creators

You’ll want to bookmark this post with 20 lesser-known but extremely helpful content-related tools. From headline analyzers to research and SEO resources, and from infographic creators to meme designs, these tools can be a big help. Continue reading