By James Scherer published October 8, 2017

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Why is this article format – How (Well-Known Company) is Doing (Something) to Achieve (Positive Result) – used over and over? Don’t you need to be different to stand out? Learn why the format is so popular and how you can do it too. Continue reading

By Renae Gregoire published October 6, 2017

How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content

People prefer to do business with companies they know, like, and trust. But what does that mean? And, more importantly, how do you translate that understanding into your content? Explore how businesses do it well and how you can do it too. Continue reading

By Kristin Twiford published October 4, 2017

16 Visual Storytelling Tips to Give Your Content Marketing a Boost

The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try. Continue reading

By Aaron Agius published October 3, 2017

User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?

User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. Tap into that opportunity with these four ideas for users to create content (and subsequently promote) your brand. Continue reading

By Jodi Harris published September 26, 2017

Interactive Content: The Good, Bad, and Wicked Cool Quizzes and Games

Interactive content gives your audience a way to personally experience your brand advantages. Learn more about these versatile tools and features and how you can put them into play for your business. Continue reading

By Sasha LaFerte published September 24, 2017

How to Get Customers to Participate in a Case Study

Positive words from your customers build trust and motivate other customers. But getting your loyal customers to participate in a case study is easier said than done. Here are some tips to make the process a little easier. Continue reading

By John Hall published September 18, 2017

How to Use Your Content Marketing Strategy to Write a Book

By authoring a book, your company can engage your audience on another level, generate new business and press, and cement itself as an industry leader. And you already have a great starting point – your content marketing strategy. Continue reading

By Kelsey Meyer published September 15, 2017

How to Integrate Guest Blogging Into Your Content Marketing Strategy

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

By Stephanie Stahl published September 7, 2017

22 Examples From Brands (and Marketers) That Are Winning at Content Marketing

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading

By Rebecca Geier published August 30, 2017

How to Create Content for the Technical B2B Buyer

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading