Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience
February 16, 2023
Ann Gynn
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
Build Lasting Customer Connections With Sustainability Content
January 23, 2023
Phillip Akhzar
Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals.
How an Honest Talk With ChatGPT Surprised Even a Veteran Editor
January 18, 2023
Ann Gynn
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.)
How a Content Formula Helps You Create Bingeable Series (Proven by Hallmark)
December 19, 2022
Ann Gynn
Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing.
ChatGPT: The Future of AI in Content Is in Your Hands [Rose-Colored Glasses]
December 16, 2022
Robert Rose
No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better.
7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears
December 1, 2022
Lesley Vos
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier.
How To Repurpose Video Content for Bigger and Better Results
November 30, 2022
Amy Woods
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.
Feast on These 9 Content Examples Worthy of Gratitude
November 23, 2022
Jodi Harris
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.
Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons
November 22, 2022
Ann Gynn
Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event.
5 Tools to Make a Big Impact With a Small Content Marketing Budget
November 9, 2022
John Egan
With the right free or low-cost tools, cash-strapped content teams can still make a big marketing splash. Learn how to produce great content with little to no money.
How Reading Great Fiction Makes Your Content Better (and What To Read)
November 2, 2022
Carina Rampelt
One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter.
4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]
November 1, 2022
Jodi Harris
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
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