By Robert Rose published March 4, 2022

How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]

Is it possible to include product details in stories without boring or alienating your audience? Robert Rose says yes, but you’ll need some imagination (and, possibly, a bathing suit). Dive in for advice on how to start. Continue reading

By Jodi Harris published March 1, 2022

5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out

Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget. Continue reading

By Mike Murray published February 28, 2022

37 Content Writing Examples and How-To Tips for Website Articles

Whether you craft words for B2B or B2C audiences, the challenges can be many. This diverse set of tips, tools, and resources are designed to help from creation to revision to publication and everything in between. Continue reading

By Irina Weber published February 23, 2022

15 Content Creation Tools You (Probably) Haven’t Tried Yet

Bookmark this list of content creation tools, including lesser-known options and an old favorite or two. From idea generators and headline analyzers to research and SEO resources, infographic creators to meme designs, you’ll find tools to help you through the creation process. Continue reading

By Travis Taborek published February 14, 2022

5 Ideas To Future-Proof Your Content Marketing Career in an AI Age

AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. Continue reading

By Irwin Hau published February 8, 2022

15 Digital Content Mistakes That Can Hurt Your Brand

Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy. Continue reading

By Lesley Vos published January 24, 2022

10 Tips To Write Engaging Content Previews for Social Media

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more. Continue reading

By Jonathan Crossfield published January 4, 2022

Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation

Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them. Continue reading

By Joseph Kalinowski published December 23, 2021

5 Reminders About Creativity From The Beatles: Get Back

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary. Continue reading

By Aleh Barysevich published December 20, 2021

4 User-Generated Content Ideas (and Tools To Check If They Work)

It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading

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