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How Reading Great Fiction Makes Your Content Better (and What To Read)

One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter.
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4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
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AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?

Do text-to-image generators spell the end for creative careers? Or will AI images become just another tool in the creative palette? Either way, now’s the time to start figuring out some answers. The hosts of The Creative Show are here to help.
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Branded Content: Getting It Right

Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that.
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7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions.
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How To Ensure Optimal Visual Experiences Across Devices

Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device.
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How to Use AI Writing Software in Your Content Process

Could AI writing software be the solution to your content creation bottlenecks? Take a look inside an AI-driven writing process and learn what it takes to make this approach work.
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6 Tips for Writing Content That Drives an Immediate Response

When your content compels readers to respond, you get measurable proof of engagement success. Follow these writing tips to make that goal easier to achieve.
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Try These 5 YouTube Video Tips and See If Your Results Improve

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.
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How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails.
thought-leadership-content

Is Your Thought Leadership Content Missing the Point?

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience.
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How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.