The last time you heard from me on CMI was just before Content Marketing World in Cleveland. Since then, I’ve changed gears a bit, moving from the entrepreneurial life of an independent social business consultant to the team-focused corporate environment at Bob Evans Restaurants. It’s been...

Yesterday, Robert Rose and I held a workshop at Openview Venture Partners‘ headquarters in Boston. The workshop was based on our new book, Managing Content Marketing. The most compelling part of the workshop (at least according to the participants) was the topic of developing a content marketing...

One of the thousands of things we learned at Content Marketing World is that people still want (or you could even say need) in-person events. The event itself took the efforts of 100 people, from the staff to speakers to the event team and sponsors. The response from so many of you on the success of...

Let’s start with a challenge: Without mentioning other colors, describe the color orange. Seriously, try it. Go on. Impossible, right? Now imagine describing not only what an infographic is but also what makes a good one. Because it’s uniquely difficult to do this in the abstract, examples are...

“Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts.” Yikes! Stop right there! And think again! Yes, a lot of corporate blogs are awful. But neither...

Joe Pulizzi talks to Pam Didner, Global Integrated Marketing Manager for Intel, about secret agent action flicks and Intel’s hip new social platform, The Museum of Me. CAPTION Joe Pulizzi: The “Intel Inside” campaign from the 1990s transformed Intel from a brand only engineers and technologists recognized...

B-roll is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you want to have other images you can cut away to that will add dimension to your story. B-roll can include additional video footage,...

For the self-producer, here are some things to consider when selecting equipment: A video camera. This is pretty obvious, of course, but which one? There are thousands from which to choose that will be perfectly adequate for the DIY producer. Even something as modest as the video recorder on a smartphone...

Interactive white papers and video white papers are helping revive the reputation of the B2B marketing workhorse. Some say the value of the B2B white paper is slowly eroding under the weight of its success. White papers were once the simple, functional, unfussy marketing tactic of B2B. These days, so...

A video producer explores the limits of DIY and the absolute importance of b-roll. I never argue that all video must be professionally made. In many cases, creating your own video is in fact the best approach. But all of us also know that self-produced business videos can look … well, self-produced....

Tools social influencers use to launch words off the page and into social streams. Optimized Copy InboundWriter.com Natural language programming, or NLP technology, is the behind-the-scenes science that evaluates your content’s context. Inbound Writer’s interactive editor lets you experiment with different...

A column about dynamic design and content optimization.  According to our research at IDG Connect, B2B buyers complain the relevance of marketing content—defined by how well it supports their purchase decision-making process—has declined by 31% over the past five years. Marketers can’t fix this problem...