It’s a sad week in the Pulizzi household.  LEGO recently announced that, effective January 31, 2012, they were closing their multiplayer online game called LEGO Universe. According to Jesper Visltrup, Vice President of Marketing for LEGO, despite having over 2 million registered users and very...

There are no impulse buys when it comes to purchasing IT products and solutions. IT executives don’t find themselves in the grocery store checkout line deciding between a new company-wide inventory database system and a few tins of spearmint Altoids. IT buying decisions usually involve a lengthy process...

A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. Take a look at some examples.Continue reading

The Muppets are back!  The new Muppets Movie starring Jason Segel comes out this Thanksgiving. You might now know this, but the Muppets’ comeback has been a long time brewing…and, of course, content marketing is at the heart of the efforts. As corporate marketers, we can learn a lot from...

Getting information out there seems easy, right? Our hyper-connected era offers so many social media options for disseminating messages. But just because we can communicate through a variety of tools doesn’t always mean that we should or that one size fits all. If you want to get your message out effectively,...

After looking at a number of destinations for Content Marketing World 2012 (including last year’s site Cleveland, Ohio), I’m very excited to announce that Columbus, Ohio will be the host city for Content Marketing World 2012. Save the Dates: September 4-6, 2012. To be honest, I had a two-day mourning...

Content marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into paying customers, and building branding, reputation, and awareness. As a result, 45.3 percent of marketers plan to increase their content marketing spend (based on Bizo’s “Strategic Marketing...

A recent post from Joe Pulizzi got me thinking about an important role within marketing teams that too many companies are overlooking these days. Joe calls this role a Chief Listening Officer or the “air traffic controller for your social media and other content channels.” Titles aside, having someone...

Couples with marital troubles are often told to spice things up in the bedroom. Why is that? Well, it turns out that people get bored with even the most fun activities. You see, we as humans are programmed from a biological and emotional perspective to seek out new challenges and experiences in almost...

Very excited about the launch of Content Marketing World On Demand, which was just released this week. For those of you who were not able to attend, Content Marketing World 2011 gathered over 50 of the leading content marketing experts from around the world. All in all, we had more than 600 attendees...

To most consumers, financial services companies are a bit like cars — we want them to work but we don’t want to know too much about what’s happening under the hood. Just as almost no one reads the manual that comes with the car unless something goes wrong, we definitely don’t want to spend a lot of time...

More and more marketers are taking up the challenge of content marketing and they are taking on a brand new function in their organizations: It is that of a publisher. The challenges and the new roles do not end there, however. As media publishers have evolved in the digital era, they have found that...