While an organization’s content can take many forms — including web pages, blog posts, articles, white papers, presentations, brochures, and even books —  they all have one thing in common: The written word. That’s why as high-quality content becomes more important to growth and market differentiation,...

Medical and healthcare information is some of the most personal information people search for online, and it presents a substantial opportunity for organizations in this field to provide relevant, credible, and useful health content for consumers to access when they need it. Unique considerations for...

Once upon a time, there were two blog authors who were well-respected in their industries. Equally smart and versed on a subject area, they each wrote posts about important stuff. Author A wanted to tell others about the flaws in some conventional thinking and disprove claims made by competitors in his...

Idea today from Mary Henige, director of social media and digital communications for General Motors, from the 2011 Midwest Social Media Summit. General Motors uses Google+ to distribute the right news to the right groups of people. Step 1: Set up your Google+ Brand Page (Here is General Motors’...

Many companies have no clue what the difference is between good and boring content. I’ll go even further than that.  Many organizations are not even aware that their message has lost all connection with their audience, and some even seem to excel at finding ways to render their content marketing completely...

The cute, cuddly Panda bear has struck again. In the midst of Google’s latest algorithm change, many marketers are in a tizzy over how their search engine presence — and ranking — will be impacted. The SEO game keeps changing, and as a content marketer it’s important to understand what the changes are...

I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now and into 2012. I thought I’d share it with you.  Odds are, all of these won’t work for you, but I guarantee that at least one could make a major impact on...

Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time to sit around “thought leading” when there is so much coal to shovel onto...

This post is in honor of all our US Veterans, especially my dad, who served in the US Army. Thank you for our freedom. While at BlogWorld last week, I had the pleasure of listening to Shel Holtz discuss the importance of social media openness in the workplace. Shel presented a variety of statistics around...

Einstein defined insanity as “doing the same thing over and over again and expecting different results.” If your content marketing is on autopilot and you’re not getting the results you want, I wouldn’t say you’re insane, but you could certainly use some fresh ideas. Unremarkable content can also be...

Becoming a thought leader isn’t something that happens overnight; for many companies, it doesn’t ever happen. However, in order to achieve the status of “go-to-resource” for a particular industry or market segment, your company will need to work day-in and day-out on its concerted efforts. (For background,...

Earlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out that creative needs to be customized or localized to reflect cultural differences. Today, as a global marketing manager, I wonder if it’s truly possible to create a global...