An interview by Joe Pulizzi with Optimize author Lee Odden on the power of integrating search, social and content marketing. Lee answers some tough questions include how to measure and structure content initiatives, and what he favorite app is.

Brandpoint and the Content Marketing Institute recently queried 389 marketing decision-makers and found some interesting content marketing trends, including a shift toward outsourcing in content creation. Take a look at some of the key takeaways from the survey.

With Facebook’s recent purchase of Instagram and Pinterest’s meteoric growth, photography has become the content marketing darling of 2012. In this post, we'll take a look at the usage of each of the hottest new photography sites and examine ways you can use photographs to expand your content marketing...

Asking "why?" is an important strategy for content marketing. Our content should focus on delivering value to our customers beyond the product or service we provide. It should ultimately answer the question of "why" our customers care about us. Use this classic problem-solving technique to discover the...

April 15th is the 65th anniversary of Jackie Robinson breaking the color barrier. In this post, Joe Pulizzi details five key takeaways from Jackie's baseball and post-baseball life that pertains to content marketing.

Marketing your white paper before it is launched can help create buzz and get people lined up to read it as soon as it's available. Start your marketing push a week or two ahead of time and you should have plenty of time to generate excitement and prepare to engage your readers. These tips will help...

How can a brand extend the reach of their in-person event through content creation, distribution and social media? Joe Pulizzi shares 15 different ways in this post.

A consumer group now too powerful for any brand or company to ignore, digital natives are self-ordained experts accustomed to sharing their opinions with the world. They tend to have significant influence, money and decision-making power. Here are the essentials on the habits of digital natives and how...

Great content comes from a variety of resources -- some of which you may already own. You will need to mix and match, edit and clip, rewrite and reinvent, but it puts you ahead of the game. What's more, cleverly recycling or repurposing content can save your company money. Here are some ideas to help...

There are several areas of experience and specific qualities that marketing organizations should look for when hiring a journalist or reporter for content marketing. Here are the essentials.

This is the story of a CEO who discovered the benefits of everyday blogging. It gets results! Instead of viewing your daily blog duties as a chore, consider using these three tactics as motivation.

For various reasons, many companies are still hesitant to embrace blogging. But it must be done. Whether you're a novice content marketer or a seasoned blogger, we think the tips in this Ultimate Guide to Blogging will help support your efforts.