Skip to content

Visual.ly: A Tool To Help Content Marketers Create Infographics

Content marketers love infographics, but the very best examples look expensive and complicated. Enter Visual.ly. The designers behind the beautiful infographics at Mint.com power the design engine at Visual.ly, helping to make high-end infographics accessible to all.

Handy Tips for Presenting Your Story Anywhere and Everywhere

Whether pitching in the boardroom or delivering the keynote address at a conference, it's your job to educate, engage, and inspire the audience. Good storytelling is the strongest, most reliable way to do that. Polish these skills and you can win over any audience with a compelling performance.

25+ Tools for Real-Time Marketing

Real-time marketing—the ability to monitor, manage and guide your marketing efforts as they occur—is one of the most important areas of marketing today. We’re about to document the 25+ tools marketers need to know about if they’re serious about real-time marketing.

How Marketers are Shifting to Owned Media to Drive Impact

Dramatic changes have given brand marketers new opportunities to earn the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest empower brands to communicate directly with an audience. Here are some tips for making the shift.

An Essential Resource for Building and Managing an Online Community [NEW BOOK]

Capturing Community, a new book by Michael Silverman covers everything from how to build an online community to how to manage and measure its progress. Free chapter inside.

Mitch Joel on Blogging, the Art of Podcasting and the Next Big Thing [Interview]

Joe Pulizzi talks to Mitch Joel — a founding father of blogging and president of Twist Image — about the art of the podcast and what ‘screen’ marketers should keep their eyes on.

3 Lessons Content Marketers Can Learn from Product Marketing

Content that sells gets more funding. Content that doesn't is retired. These are the basics of product marketing. And here are three essential lessons content marketers can learn from their counterparts on the product side of the house.

4 Ways to Use PR in Your Content Marketing Efforts [Case Study]

A web design company, Blue Fountain Media, illustrates how to court “old media” with grace and gravitas.

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content

On today’s rapidly shifting web, it’s essential that companies connect more effectively with their stakeholders across a number of web and social channels. This “pressure to extend” has created a new online content life cycle. Employ these four steps to establish a more strategic and successful approach...

Do Brands and Agencies Use Content Marketing Differently? [Research]

While there are many similarities in the way brands and agencies use content marketing, there are some notable differences. Here is a breakdown of the key differences, according to the results from the 2012 Digital Content Marketing Survey research report from Brandpoint and CMI.

How to Survive the Google Penguin Update with Effective Content Writing

Whether or not you were negatively affected by the recent Google Penguin update, you should take steps to ensure you won't get caught in the fray when something like this happens. How? With effective content writing. Here are the essentials to get you on the right track.

10 Ways to Optimize Your Enewsletter Landing Page

Some amazing information from Jeanne Jennings on 10 different ways to optimize your enewsletter landing page to get more subscribers AND increase your rates of conversion.