Content Marketing Making Strides in the Manufacturing Industry: Report
March 11, 2014
Joe Pulizzi
With an adoption rate that's lower than other vertical industries CMI has explored, are manufacturing marketers "laggards" when it comes to content marketing — or are they just taking a slower, more conservative approach? Let's take a look at where this segment stands — and where it has room to grow...
5 Tips for Quality Content Creation That Won't Bust Your Budget
March 10, 2014
Heidi Cohen
If your business is serious about attracting a larger audience and achieving higher rankings on search engines, producing cute or salesy content won't cut it. You need to focus on raising the quality of your content. Use these 5 tips for quality content creation that won't bust your budget.
Creating Content that Speaks Volumes in Multiple Languages
March 9, 2014
Ian Humphreys
It can be difficult and expensive to create content in multiple languages, but there are ways to ramp up the process in a cost-effective manner and it can open up an enormous untapped market for your organization. Find out how to create content that speaks volumes in multiple languages.
Stop Building Your Branded Content on "Rented Land"
March 8, 2014
Joe Pulizzi
This week, Joe and Robert discuss the LinkedIn job bank fiasco and debate whether or not agencies really can do content marketing well. They also share their thoughts on why marketers shouldn't publish on "rented land" and offer some critical reviews of Facebook's algorithm changes, before exploring...
The Artist's Perspective: Collaborating on Content Creation
March 7, 2014
Clare McDermott
Photographer Thomas Hawk discusses how brands can collaborate with professional artists to generate authentic content — and why some companies still manage to flub it. Find out more about the artist's perspective on collaborating on content creation.
Keep Your Content Marketing from Getting Lost in the Stampede
March 6, 2014
Michael Gerard
Many organizations will continue to increase their investment in content marketing this year. That may be a good thing, but there are potential hazards in jumping too quickly into an accelerated content marketing cadence without careful planning. Find out how to keep your marketing efforts from getting...
Looking for Content Marketing Training? School Is Now in Session!
March 5, 2014
Joe Pulizzi
If you're struggling with content marketing -- or want to boost your potential for success -- it's essential to go back to the basics. Looking for content marketing training? Find out more about CMI's Online Training and Certification program. School is now in session!
Prove Content Marketing ROI with a Performance Scorecard
March 4, 2014
Taylor Radey
In spite of burgeoning internal support and increasing budget, many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result. Find out how to prove content marketing ROI with a performance scorecard.
7 Ways to Respond to Plagiarism as the Content Creator
March 3, 2014
Andy Crestodina
Creating content is hard work, so it's hugely frustrating when someone copies that work. However, plagiarism in the online world is very common. Find out 7 ways a content creator can respond to plagiarism.
The One Mistake Standing Between You and Successful Content Marketing
March 2, 2014
Bruce McDuffee
There may be many reasons behind ineffective content efforts, but there is one big mistake that many organizations make that stands in the way of success. Find out why successful content marketing can't be all about you.
LinkedIn Moves to Dominate Content Publishing
March 1, 2014
Joe Pulizzi
In this week's PNR podcast, Joe and Robert talk about the big content publishing news that LinkedIn has decided to open its publishing program to all users, discuss BuzzFeed's advice for content success, explore the implications of Sprinklr's purchase of Dachis, and share content marketing examples from...
#Hashtagology 101: How to Use Hashtags in Your Social Media Content
February 28, 2014
Jonathan Crossfield
The humble hashtag started as an informal work-around among early Twitter users. But since the platform made hashtags clickable in 2009, the little symbol has evolved into far more than a labeling system. Find out how to use hashtags in your social media content.
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