In the spirit of improving donor retention rates for nonprofits in 2014, let's take a look at how implementing a content marketing strategy can have a significant impact on the bottom line. Employ these 3 techniques using content marketing to really engage your donors.

Our newest B2B content marketing research report confirms that small businesses are doing many things really well when it comes to content marketing — things that can certainly give them a competitive advantage and put them on equal footing with the "big guys." Check out the report for more details....

As much as content marketing has grown in use and popularity over the past several years, many people still have questions and doubts about its viability as a successful discipline. Check out 18 content marketing myths which came out of a recent #CMWorld Twitter chat and the reality behind the myths.

It's becoming increasingly clear that pure brand-to-visitor content marketing cannot be sustained over the long term. To see any return on investment, you must build social engagement and social capital. Take these 3 strides to a sustainable content marketing strategy.

Alexis Ohanian, reddit co-founder, says that if we focus on adding value to people's lives, things that should have an audience will have one. His motto is simple: Make things people want. Learn more about his entrepreneur's blueprint for content creators.

In this edition of the PNR podcast, Joe and Robert talk about GE's new sponsored content play that's airing as part of "The Tonight Show" and debate the latest native advertising moves from "The Guardian" and Yahoo before discussing this week's #ThisOldMarketing example — where a new discovery leads...

Marketing strategies, publishing partners — everything's up for debate as we gauge where to focus our branded content energies in the months to come. We know that investments in social media are on the rise, but how will that play out? Learn more about 3 branded content formats to watch in 2014.

In today's digital, always-connected marketplace, a new engagement technique is gaining traction. It's a strategy that combines branded content within interactive opt-in tools like social media, games and events -- all designed to foster two-way relationships with consumers. Find out why your branded...

The concept of consumer "content shock" gives many content marketers pause, and has sent some scrambling for strategies to cope with and stand out from the burgeoning wave of online content. Use these 5 strategies for combating content shock with social media optimization.

The Content Marketing Awards program - which opens its call for 2014 entries today - highlights the best in the still-burgeoning business of content marketing. It's a program that helps separate the strategic marketers from the "me-too" content makers. Find out more about why getting recognition for...

Because we're human, verbal explanations crafted by our mind often don't reflect what we really think or want. We think we're telling the truth, but it's our actions and habits that truly reflect our beliefs, wants, and values. Find out how user experience research can help focus your content planning...

Video marketing involves work. A video has to be timely, relevant, memorable, and most importantly, optimized if you're going to see any return on investment. Use this simple 5-step process to optimize your video content.