The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It's time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that's better than the eBook.

Success at blog marketing depends on myriad content, design, technical, and promotional factors. The good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long term. Use our 57-point checklist to give your blog content a big...

We know that content marketing is about making useful information available to our audience. But it's also about making money for our businesses. So we're always looking for strategies for creating content that encourages a purchase or conversion. Use these 10 tips to create content that converts like...

Rich snippets are a great way to help your company's content stand out and beat your competition to the top of the search engine results pages. Find out how to use rich snippets to spice up your online content's search results.

If nonprofits want their short films to change the world, they need to be seen. Check out these 3 successful cause-driven video content efforts and the distribution strategies behind them. They're good examples of how to tell high-emotion stories with visual content.

In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google's Panda algorithm. In addition, they discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing....

Images and videos are fast becoming crucial elements of digital marketing. With the rise of social sharing, brands are looking for ways to enhance the value of their content with visual imagery and grab audience attention. Discover 4 smart ways visual content can enhance your business' ecommerce user...

Content marketing is increasingly recognized as an extremely effective tactic for engaging consumers. However, the void between what most marketers want to do and what they can execute is still expansive when it comes to content marketing. Find out how to build a go-to team that can conquer any content...

To help you understand how content marketing should mesh with your organization's other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline and examined how it relates to other common techniques. Find out how content marketing fits with your marketing plan.

Think an influencer program requires too much effort? Fortunately, many tools exist that enable even the leanest of teams to reap the benefits of influencer marketing. Discover the top tools marketers use to make their influencer marketing strategy more effective.

It's time to get serious about opportunities that abound in content marketing. In developing and acting on your content plan, you almost look like a publisher. Now it's time for you to start acting like a media company. Find out how to evaluate and purchase an event to fuel your content marketing success.

Despite recent changes, Facebook pages can still thrive, but only if your fans are engaged and active. Rather than focusing on shallow tactics, effective Facebook business pages delve deep to become rich platforms that fans won't be able to help commenting on and sharing. Find out more about how to keep...