In this week's episode of This Old Marketing, Robert and Joe lament the millions in ad dollars pouring into events like Digital NewFronts, when the funds could be better deployed on content marketing. They also debate whether or not native advertising is deceptive, support Marc Adreessen's prediction...

It hasn't been obvious how brands can use Snapchat, because the one-to-one messaging and pictures self-destruct after just a few seconds. Find out why you should resist the temptations of new social media content channels until you're sure your audience uses them and your content is a good fit.

It's not always easy for marketers to find creative strategies and solutions to content challenges. A walk or a few exercises can help clear your head and get the blood flowing, but the creative ideas don't necessarily flow quite as freely. Use these 10 ideas to inspire your inner content creator.

To keep up with the demands of populating a growing number of channels, brands are increasingly turning their social media platforms over to fans, letting them drive content creation in ways unheard of a few years ago. Find out if you should hand consumers the keys to content creation for your business....

Eight top industry experts share what they see as the biggest challenges for businesses that want to go "all-in" with content marketing. Each also gave suggestions for overcoming the challenges they cited. Use their advice to help overcome obstacles standing between your organization and content marketing...

Historically, the best visual content had to be created by highly skilled professionals with massively complex suites of tools. Thankfully, a new class of tools is emerging that offers a simpler, leaner approach for us mere mortals. Find out how to create visual content and tailor it to your needs with...

We all strive to delight our customers with the gift of great content. But there's one jolly brand that can teach us a little something about meeting long-term goals through solid project management and content planning skills. Get some tips for coming to town with an effective content plan.

In this episode of This Old Marketing, Robert and Joe debate whether or not Google+ is closing its doors, come to grips with the fact that consumers now use the web more than watching television, explore LinkedIn's latest move to accommodate branded content, and speculate on potential acquisitions that...

When it comes to content, having the right skills can mean the difference between project success and failure. Content strategy is a relatively new discipline, so there's no surprise that organizations and agencies struggle to define the content strategy skills they need. Use these 4 tips for hiring...

We've long been hearing that print is dead. Debate on the subject will continue. Meanwhile, many marketers see great opportunities for brands in the printed channel. Find out how print magazines can contribute to your organization's content marketing plan.

Although much of our focus is on brand awareness and audience engagement, lead generation and customer acquisition are also important goals for content marketing programs. Use these ideas and tactics for measuring marketing effectiveness and find out if your content converts.

There's a lot to do when you implement a marketing automation platform for your organization. Use these 3 tactics to get some quick returns and success stories on your way to content marketing success. You can then leverage those successes into a solid argument for increasing your content resources and...