I have a rule. Actually, I have many rules, but the rule that's relevant to this column is about Twitter, and although it may seem arbitrary, it's about maintaining certain standards for social media content. Think we can't tell when your tweets or updates are automated? Oh yes we can. Knock it off and...

In this episode, Robert and I discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure pay-to-play platform in many cases. We also discuss how much data you actually need for your content marketing strategy. The final news article...

In the first two "Back to Basics" series posts, we tackled the essential elements of content marketing and how to build your content marketing strategy. This week, you can dive into the next step: creating content. Learn how to select the most effective formats and topics to foster your content marketing...

Many marketers used to think they could just create content, put it on their website, and it would organically generate the reach and engagement they were looking for. Now we realize that a content distribution plan is essential to achieving desired results from our content marketing efforts. Use this...

Some of the newest business-focused books on the market hold valuable lessons for building the successful content marketing experiences you need to deliver on a consistent basis. Read on to find inspiration and tips for fostering creativity, making presentations more engaging, increasing productivity...

After months of hard work, your new B2B research report is set to launch. Your project management system has been stacked with all the standard elements of a successful content marketing campaign. But there's more you can do. Find out 8 ways a public relations strategy can accelerate and amplify your...

June is planning month at CMI. It's a great time to start thinking about year-end events and to look ahead to 2015. It's also the perfect time to check all of those 2014 strategies to make sure we're on the right track with our content marketing efforts. Use these 13 mid-year content marketing resolutions...

Building a high-quality influencer program in the digital era — where just about anyone can claim to be a "guru" on a given topic — is no small feat. Get our complete guide to influencer marketing, which includes strategies, templates and tools to help boost your success.

In this week's episode, Robert and Joe dissect Mary Meeker's latest report on technology trends, do a deep dive into the elements of the publishing equation that brands are missing, and discuss Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel...

Last week, in our first "Back to Basics" post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to know to develop your content marketing strategy. A documented strategy will give your efforts the best possible...

Visual content has quickly emerged as a powerful tool that can help messages break through the clutter online, stand out from the competition, and persuade audiences — but only if it's created and positioned correctly. Use these tips to maximize the storytelling impact of your visual content.

Fear can be a paralyzing influence that hampers the content efforts of even the most successful marketers. At the recent Authority Intensive conference, several content marketing pros admitted they face the same trepidation we do around content. Use these 5 tips from the pros to blast through fear and...