If you want to produce great content, it's time to leave ordinary in the dust. No matter how you promote and distribute your efforts, the content itself has to command attention. Great content is about what you say, how it works to express who you are as a company, and how well it functions as a means...

Wherever you are in life, you probably got there at least partially by building relationships. The same goes for your organization and the content you create. Relationship building can open up opportunities that will help your content really take off. Learn more about 4 key relationships every content...

One of the top challenges enterprise organizations experience in developing successful content marketing programs is a lack of alignment around employee goals. Take a page from Facebook: Finding the right metrics for gauging content success is just as important as any other business decision you will...

Content marketing is evolving rapidly -- growing in both scale and sophistication. Your organization is also facing ever-greater competition. What's the common thread that spans these challenges? Technology. Find out more about why your content marketing team needs a marketing technologist.

In this week's episode, Robert and Joe discuss CMI's purchase of the Intelligent Content Conference, then dive into P&G's new edict that all marketing titles will change. They also discuss some new research on how brands spend money to promote owned media content and Robert rants about the fury over...

While it takes a wide variety of skills to achieve content marketing success, there is one essential role that any company looking to get started in content marketing will need to fill: the managing editor. This sixth installment of our "Back to Basics" series delves into the skills needed to build,...

If the ultimate goal of content is to drive sales, how do you create content that promotes your product, speaks to your customers and also helps you reach your business goals? If you're overwhelmed by the struggle to combine all of these factors, take these 4 steps to develop a B2B content marketing...

Just because storytelling is becoming more popular doesn't mean it's always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing practice. Get some brand storytelling lessons from a successful screenwriter.

Events can really chew up your time -- whether you're sponsoring, speaking, or just attending. However, they can be a gold mine for boosting all aspects of your content marketing, from research to content ideas to measurement. Get 4 ways to make the most of events and tie them into your content marketing...

It's challenging to build relationships with customers you've never met in person, but that's exactly what marketers today are faced with. Big data can be the solution -- if you have the right framework in place to make it actionable. Get 6 steps to a data-driven content marketing strategy.

Content marketing isn't just about text, images and video. It's about capturing people's attention across multiple viewing experiences. Selecting the right set of editorial workflow tools will ensure your content is ready for deployment across any channel. Find out how the right technology can improve...

In this week's episode, Robert and Joe discuss the top 10 brands on LinkedIn's content marketing scorecard. In addition, they chat about an IKEA fan site gone wrong, reaching millennials with content marketing, and whether or not we can really tell if online ads are working. They discuss how prepared...