In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. Find out how to build social media into your organization's content marketing processes.

Quick test: Who’s the audience for your blog? Your enterprise may try to use the same content initiative for two, three, four or more audiences. How’s that working? Learn the four questions all members of your content marketing team need taped to their foreheads. Plus, read about which companies are...

In the first two "Back to Basics" series posts, we tackled the essential elements of content marketing and how to build your content marketing strategy. This week, you can dive into the next step: creating content. Learn how to select the most effective formats and topics to foster your content marketing...

Last week, in our first "Back to Basics" post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to know to develop your content marketing strategy. A documented strategy will give your efforts the best possible...

This week CMI is kicking off a series of "Back to Basics" posts that outlines the fundamental skills and information you'll need to achieve success with content marketing. We begin today by sharing the 2 elements we believe are essential for getting started. Learn more.

To help you understand how content marketing should mesh with your organization's other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline and examined how it relates to other common techniques. Find out how content marketing fits with your marketing plan.

Creating branded content that doesn't specifically showcase the brand through its products or services can be a tricky prospect for many businesses, but experienced content marketers agree it shouldn't always be about your brand. Learn more about the benefits -- and blurred lines -- of developing non-promotional...

There may be many reasons behind ineffective content efforts, but there is one big mistake that many organizations make that stands in the way of success. Find out why successful content marketing can't be all about you.

In this week's PNR podcast, Joe and Robert talk about the big content publishing news that LinkedIn has decided to open its publishing program to all users, discuss BuzzFeed's advice for content success, explore the implications of Sprinklr's purchase of Dachis, and share content marketing examples from...

There is often debate about the distinctions between content marketing and content strategy, but whatever their differences, they shouldn't be working at cross purposes. There is an opportunity for both fields of practice to inform each other as we move into 2014. Find out what content marketing and...

It's popular to say that people hate marketing, but it's not necessarily true. People think they hate marketing because they are more apt to remember and complain about the badly timed marketing interruptions they didn't want to hear. Learn how to overcome that perception bias by getting the right content...

Marketers who don't have a strategic plan often doom their own efforts. But there are a number of other factors that can spell doom and gloom for your content marketing. In honor of Halloween, we offer 13 scary reasons why your content marketing will fail. But don't despair, our presentation also offers...