By Joe Pulizzi published October 26, 2013 Est Read Time: 1 min

13 Scary Reasons Your Content Marketing Will Fail

13 scary reasons-grinning jack-o-lanternBy now, you’ve heard us at Content Marketing Institute spout over and over about how the majority of marketers lack any sort of documented content marketing strategy. It’s hard to win the war, let alone a battle, without having some sort of strategic plan.

But it’s not that simple. Within any enterprise, there are a number of indicators that, if present, can spell doom for your content marketing efforts. So while we are on the subject of content marketing doom and gloom, we thought we’d have a little bit of Halloween fun with it. 

And now, for your consideration, the 13 scary reasons why your content marketing will fail. But don’t despair: In the presentation below, we also include quick tips to help turn your shortcomings into opportunities. Enjoy, and Happy Halloween!

  1. Your content is all about you.
  2. Your fear of failing paralyzes.
  3. You’re setting the bar too low.
  4. You’re not sourcing correctly.
  5. You operate in silos.
  6. You don’t seek out discomfort.
  7. You don’t have calls to action.
  8. You are not excelling at any one channel.
  9. The content role isn’t owned.
  10. Your C-level doesn’t buy in.
  11. You are not niche enough.
  12. Your team is too slow.
  13. You execute inconsistently.

Want to fix other mistakes that might be keeping you from realizing success with content marketing? Joe Pulizzi’s new book, “Epic Content Marketing” will show you how.

Author: Joe Pulizzi

Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.

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