The essence of content marketing is creating valuable content to pull and convert customers toward a product or service. You already know this; find out how to get buy-in on this concept from your organization's leadership.

Sometimes you don't want the whole explanation, just a quick answer that gets you on your way. In that spirit, here are 24 quick answers to the questions we hear most frequently about content marketing.

Here's a 10-minute guide that spells out what a business practitioner needs to know to get content marketing efforts off to the right start.

Many businesses struggle to establish a blog and content marketing strategy that works well and shows results quickly. Try this 11-step plan for launching a successful business blog and reaping benefits within six months.

The Beastie Boys were a brand unto themselves, with a huge fan base and some of the greatest MTV videos ever made. We can see now that they also were masters of repurposing content. Find out what your content marketing can learn from the Beastie Boys.

It may be a young platform, but there's a case to be made for B2B companies to get involved in Instagram right from the start. Use these ideas, examples, and tips to determine if Instagram is a good fit for your content marketing efforts.

A business needs a content marketing mission statement. It keeps a company's reason for existence and goals top-of-mind for both colleagues and customers. Here are examples of companies who keep theirs front and center, so everyone knows why they do what they do.

The hardest part of creating content? Getting started. Use this easy planning work sheet (and the suggestions and examples that come with it) to jump-start your content marketing efforts.

Recently, more and more posts are talking about content marketing as a buzzword. I'm not sure that's even possible. Here's five reasons why.

The content experts who work with the CMI Consultants program share a few of the mistakes they see brands making in their content marketing efforts. Check out these mistakes, so you don't repeat them. The experts also offer lessons from companies that are getting it right.

You need a few rules for a fruitful brainstorming session. Break these rules, and the result is almost always frustration and fatigue. So we'll make you an offer you can't refuse: Obey these 4 golden rules and you'll always have successful content brainstorms.

If you need to justify the cost of content marketing, check out this eBook that lays out how to calculate your content marketing ROI.