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Content Marketers: How to Think and Act Like a Publisher

If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. (You found the Content Marketing Institute, right?) In almost every introduction to content marketing, you...

9 Ways to Get Your Blogging Mojo Back

Maintaining a successful business blog is easier when you have clarity and a plan. Yet so many of my clients and business associates just start blogging. They’re full of inspiration and passion. …And I always say “Go fer it, blog on!” A few months down the road I see them limping along,...

5 Disconnects that Can Derail B2B Content Development

There’s plenty of discussion about the lack of alignment between sales and marketing. But less is said about the smaller misalignments that threaten to derail content-development projects – or at the very least, greatly minimize the ultimate impact of content assets such as white papers and eBooks....

How to Think Like a Content Marketer

What’s the first step to becoming a content marketer? You need to think like one. Sounds basic, but it’s not as easy as it sounds. Content marketing can’t thrive in some environments While having a content marketing mindset may sound simple in theory, I regularly meet sophisticated...

How to Start Your Content Strategy: The Discovery Phase

You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic launch. Something that will bring in the leads like the Pied Piper and bring on the tears of your competitors like the end of Beaches (or maybe that’s just me…) Hold up!...

How One Small Habit for Content Marketers Can Make a Big Difference

We’ve all heard the expression, “don’t sweat the small stuff”, right? It’s strategic advice reminding us not to get diverted by inconsequential activity. The great thing about content marketing is, sometimes, the small things can produce big results. A large part of marketing includes reading and keeping...

Creating Consistent Content – A Content Marketing Plan

The following is a guest post courtesy of Russell Sparkman from Fusionspark Media, a new media communications company based in Washington state. I’ve had the pleasure of working with Russell on a number of projects, most recently their amazingly successful New Media 2012 conference. As you will...

Custom Media vs. Content Marketing

An informal survey of colleagues in the media/marketing industries shows the term "content marketing" growing in use. We'll keep checking back to see if the trend continues.

Bringing Sexy Back: The Eight Steps to Content Marketing Bliss

Knowing your customers’ wants and needs gives you the opportunity to create not only a sexy marketing campaign, but one that actually changes behavior. Use these 8 proactive steps to make value-based content marketing a reality for your organization.

Why Content Marketing?

Call it content marketing or custom media, but smart organizations are creating valuable content that makes an impact on people. It's going to get interesting, so stay tuned.