Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)
How To Explain Content Marketing ROI to Win (or Keep) Buy-In
Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch. Continue reading
How To Get Content Marketing Measurement Wrong: Do It Like a PR Person
Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading
How to Get Content Marketing Wrong? Think Like a PR Person
If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading
Definition for Content: What It Means in Content Marketing
How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? And, though definitions exist, why does this question keep coming up? Continue reading
Content Syndication: More Than a Traffic Boost
Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each. Continue reading
A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy
How does content marketing relate to content strategy? And how does content marketing strategy fit in? Decipher the three terms to better understand the importance and relevance of each one. Continue reading
24 Experts Share How to Avoid Big Mistakes in Content Marketing
Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading
How to Explain Content Marketing to Anyone
What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you. Continue reading
What Is the Difference Between Content and Content Marketing?
Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content. Continue reading
