Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 2014, it's well worth outlining where the differences lie, so that we can resource our strategies effectively.

The ultimate goal of our content marketing efforts is to "move" our audience in some way by offering epic content. Brands do enough talking about themselves. Instead, they need to tell more stories that engage customers. Find out the 6 essential principles of epic content marketing.

Native advertising is really just one aspect of the larger discipline known as branded content marketing. The technique of placing content in the context of a publisher's site can have significant value, but the term is really a misnomer. Make sure your content always stands out instead of blending in...

It's obvious that more and more businesses are exploring the concept of content marketing and whether it is something they can use to promote their products or services. If your organization is in that position, don't just dive in and hope for the best. Find out how to build a successful content marketing...

Is it content marketing or clever advertising? Many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media. Take a look at some examples that help distinguish the art and science of content marketing from other advertising and marketing efforts.

There is no one-size-fits-all approach to content marketing. With so many options and choices, it can be difficult to get started. CMI asked several of this year's Content Marketing World speakers about advising new clients. Find out what tactics the experts recommend for getting on track with the right...

Throughout his book, "CTRL ALT DELETE", Mitch Joel offers dozens of ideas that will impact the future of content marketing. Here are six of the notable trends that content marketers will need to know to make informed business and brand marketing decisions.

All great content meets two criteria. One is good for social media, the other is good for search rankings. And, strangely, you can get an idea of these two key qualities by considering a mash-up of LOLCats and Wikipedia. Find out how Sonia Simone defines the secret to great content.

Content marketing effectiveness is a common concern among marketers, according to CMI research in North America, Australia and the UK. Think about these 13 reasons why your content marketing might fail.

There are still a number of marketers and business owners that need to be persuaded to try content marketing for the first time. Here are 2 foolproof methods for getting that buy-in.

What's keeping marketers from leveraging SlideShare for content distribution? If it's the content itself that you lack, get started with these content marketing ideas for a year's worth of monthly SlideShare presentations.

There are always situations where leasing works, but if you can buy the asset of content, and you know that (if done correctly) the asset will grow in value, why would you ever pass up that opportunity? Learn more about buying vs. leasing in marketing.