The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919. So, we’ve had several centuries now of experience with how clients work with ad and PR agencies to promote...

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization. Contributors...

At the end of last year, I published 30 content marketing truths that I have taped above my desk. This list is something that I am grateful for as it is a constant reminder to stay focused. In the spirit of Thanksgiving in the US, I wanted to share revised commandments with you. I trust they will serve...

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization. First...

Are you interested in content marketing but are starved for time and resources? My suggestion: create micro-content. Micro-content is different from creating content such white papers, case studies and blogs on your website. Instead, it’s content you post to blogs and other social networks. Like...

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchamarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization. Why...

Our recent B2B Content Marketing research compared the practices of self-described effective content marketers with those who are less effective. One of the most striking differences between these groups is the level of executive buy-in. Fewer than 10% of effective marketers who use content marketing...

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of people cranking out “food” for our ravenous friend. But...

For most companies, adopting the mindset of content marketing is going to require some level of a cultural shift within the organization. That can be a daunting task, especially for larger organizations with hundreds or even thousands of employees. For organizations where policies and procedures that...

Content marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix. And that makes sense. What better way to reach the massive amounts of potential customers who spend time online? For middle managers leading the charge towards content...

Last fall, OpenView Venture Partners invited Joe Pulizzi and a few other content marketing experts to organize a workshop on content marketing for our portfolio companies.  Our portfolio companies weren’t the only ones taking notes.  After hearing the experts, we were sold.  We jumped right into a content...

If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. (You found the Content Marketing Institute, right?) In almost every introduction to content marketing, you...