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How to Launch an Industry Award Program that Increases Your Visibility and Credibility

With the proper planning and execution, businesses and associations can host and coordinate award programs with the same cachet, prestige, and high quality winners as those traditionally run by media outlets. Here are some of the critical elements to keep in mind when launching an award program, and...

3 Tips for Increasing Your Content Productivity

Productivity is a universal challenge in content marketing. Those who are consistently successful usually have a system or process in place to help them meet the daily deadline challenge. Use these tips from the publishing world as the core of your own system for preparing content on an ongoing, stress-free...

6 “Start-Me-Up” Tips for Novice Content Marketers

The concept of content marketing can be overwhelming for a start-up business owner. Where do you get ideas? And how do you find the time to do it between sales meetings, investor meetings, client meetings and (hopefully) sleep? To help you gain the confidence you need, here are six tips for novices.

6 Steps to Creating Your Content Marketing Style Guide

With the incredible proliferation of content these days, every company needs a good content marketing style guide to provide a basic road map that everyone can follow. Use these six steps to craft a guide that will help create consistent, high-quality business communications in support of your brand....

Content Marketing vs. Social Media Marketing: What’s the Difference?

Content marketing and social media marketing obviously overlap in many ways, but they are two distinct entities, with different focal points, goals and processes. Here is a closer look at these two interrelated parts of marketing's ongoing evolution and their practice.

How 3 Content Levels Can Make for Better Content Planning

Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal.

The History of Content Marketing [Infographic] - Corporate Storytelling is Not New

Content marketing is hardly a new concept. Check out this infographic timeline and explore the rich history of brand storytelling, from 19th century magazines to today's multichannel experiences.

Your Kick-Start Guide to Engaging Content [Free eBook]

There are no magic formulas for engaging content, but there are many tips that content professionals have picked up in the marketing trenches. CMI's latest eBook is loaded with them. Download "Your Kick-Start to Engaging Content" now.

Experts Share Their Keys to Content Marketing Success

In case you missed it, here are some of the key content marketing strategies and tactics presented at the second annual Content Marketing Retreat, which took place on Whidbey Island and was hosted by the Langley Center for New Media.

Content Marketing Basics: The Best from CMI 2011

In this week's second "best of CMI" compilation of posts, we focus on Content Marketing basics, from what it is (and is not) to how to get started. This selection of content marketing fundamentals from our 2011 CMI contributors should help guide and inform you when venturing into the world of content...

21 Things Content Marketing Experts Wish They Had Known When They Got Started

What is our favorite thing about the Content Marketing Institute? Our super-smart contributors! Over the next several weeks, they’ll weigh in on some questions about content marketing. This week, they answer, “What is the one thing you wish someone had told you about content marketing that...

42 Content Marketing Commandments

At the end of 2009, I published 30 content marketing truths that I have taped above my desk. I then revised the list and republished it last Thanksgiving, as this list is something that I am grateful for because it is a constant reminder for me to stay focused. In the spirit of Thanksgiving in the U.S.,...