By Kim Moutsos published October 27, 2017

How to Speed Your Climb Out of the Content Marketing Pit of Despair

If your perception of content marketing is flirting with disillusionment, getting the right people involved can speed the climb to enlightenment. It may not be The Princess Bride’s Pit of Despair, but no one wants to stay too long. Continue reading

By Marcia Riefer Johnston published October 26, 2017

8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

If you work in a big, established company, a presentation on being a marketer on a small team may not seem to apply to you. But the wisdom extends to anyone who wants better flexibility and performance. Continue reading

By Karola Karlson published October 25, 2017

Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics. Continue reading

By Jodi Harris published October 24, 2017

10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch. Continue reading

By Ellie Mirman published October 23, 2017

How to Do a Competitive Content Marketing Analysis

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. Follow these three steps to identify opportunities for your content to stand out – or content gaps that your brand can fill. Continue reading

By Julia McCoy published October 22, 2017

9 Stats That Will Make You Want to Invest in Content Marketing

To be successful, marketers must add value to consumers’ lives. The fundamentals behind content marketing bring that relationship-building value. But don’t take our word. Let these nine statistics do the talking to persuade naysayers. Continue reading

By Joe Pulizzi published October 21, 2017

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

We discuss the Brandwatch/BuzzSumo acquisition, Snapchat’s new location-based services, and a “Killing Marketing” model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading

By Robert Katai published October 20, 2017

12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider. Continue reading

By Marcia Riefer Johnston published October 19, 2017

Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

Do your presales and post-sales content teams coordinate efforts for maximum benefit? Or are you like most brands? Presales teams sell. Post-sales teams explain. Rarely the twain shall meet. It doesn’t have to be that way. Continue reading

By Linda Formichelli published October 18, 2017

Email Lists: When Smaller Is Actually Better

A lot of information exists about how to attract and keep people on your brand’s email lists. It’s hard to find tips on how to actively repel or discourage subscribers. Wait, discourage subscribers? Yes, you should. Read on. Continue reading