The Deadline Struggle Is Real. Try These 5 Tips to Manage It
May 25, 2022
Ann Gynn
Deadlines. Can’t live with ’em. Can’t get anything done without ’em. But you can make them less stressful on you and your team with a few adjustments to your approach. (Bonus: You’ll probably see more – and better – work come in on time.)
How To Breathe New Life Into Unpublished Content
May 23, 2022
Linda Formichelli
Most content marketers have unpublished content languishing on their servers. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Learn how to take once “bad” content and turn it into good.
How To Choose the Best Distribution Channels for Your Content
May 19, 2022
Aaron Agius
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
How To Win Content Friends (and Keep Their Ideas Pouring In)
May 18, 2022
Ann Gynn
Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing.
4 Trends That Will Shape the Future of Your Content Program
May 11, 2022
Ann Gynn
No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences.
6 Old-School Techniques To Integrate Into Your Influencer Marketing
May 10, 2022
Sarah L. Parker
Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success.
How the Right SEO Plan Can Revive Website Rankings and Traffic
May 9, 2022
Mike Murray
If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.
3 Ways To Use PR To Win Media Attention for Your Content [Examples]
May 5, 2022
Ann Gynn
A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain.
Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs
May 3, 2022
Sarah L. Parker
An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that.
7 More Ways to Curate Content Like a Pro [New Examples]
April 27, 2022
Ann Gynn
Content curation is more than an aggregation of existing content, references, or links. It’s a powerful tool for adding value to your audience while lightening the load for your content team. Learn how to curate content the right way from these examples and tips.
Organic Search Traffic: One of the Best Reasons for Content Marketing
April 26, 2022
Michael Brenner
SEO constantly changes. But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals.
7 Questions Every Writer Should Ask To Craft an Effective Lead
April 25, 2022
Ann Gynn
Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.)
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