By Travis Taborek published February 14, 2022

5 Ideas To Future-Proof Your Content Marketing Career in an AI Age

AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. Continue reading

By Emanuel Petrescu published February 9, 2022

5 Steps To Find and Work With Quality Freelancers

Outsourcing sounds like a simple solution to overworked and understaffed content marketing teams. But it isn’t that easy. Here’s a five-step process to make it more manageable and effective. Continue reading

By Irwin Hau published February 8, 2022

15 Digital Content Mistakes That Can Hurt Your Brand

Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy. Continue reading

By Nadya Khoja published February 7, 2022

Want a More Productive Content Team? Show (Don’t Tell) Your Strategy

Lengthy presentations, text-heavy documents, and drip-by-drip conversations aren’t the best ways to help your team learn and retain your brand’s content marketing strategy. Think visually. Even better? Create the visuals. Continue reading

By Ann Gynn published February 3, 2022

Steer Clear of Overused Stock Photos With These Planning Tips and Resources

Sourcing and organizing images take time, and it’s tempting to rely on popular stock photography sites. But with a bit of planning, you can build your own image library – and find less stereotypical options when you do need a stock image. Continue reading

By Jodi Harris published February 2, 2022

You’re Not Ready for a DAM (Unless You Do This First)

Marketers spend a lot of time on repeated and low-level tasks. A digital asset management system can help minimize that. But don’t shop for a DAM solution before you do this exercise. Continue reading

By Tony Patrick published February 1, 2022

How To Get More From Existing Content With Historical Optimization

Breathe new life into old content with historical optimization. Check out a successful example, then follow the three steps to make it happen. Continue reading

By Ann Gynn published January 27, 2022

17 Books Perfect for Content Marketers (That Aren’t About Content or Marketing)

You won’t find marketing tips or content creation advice in the books on this list. But you will find a wealth of ideas to sharpen your thinking, master the art of persuasion, understand the science of organizing your work, and more. Continue reading

By Lesley Vos published January 24, 2022

10 Tips To Write Engaging Content Previews for Social Media

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more. Continue reading

By Kevin George published January 18, 2022

3 Email Design Trends for Content Marketers To Use in 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let’s check out three design trends that will rule this year. Continue reading

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