By Ann Gynn published May 12, 2021

Why You Don’t Need to Worry (Too Much) About Unsubscribe Prompts

Gmail and other services make it easy to unsubscribe from newsletters and promotional emails. These tips can keep people from getting to that point if they really don’t want to go. Continue reading

By Mike Murray published May 10, 2021

How to Be an SEO Difference Maker

Explore these key tactics, tools, and time savers to make putting together the SEO puzzle easier and help you shine when it comes to sharing your performance data. Continue reading

By Ann Gynn published May 5, 2021

Want More Method and Less Madness? Check Your Content Operations

People, processes, and technology (also known as content operations) make up the machine that turns your strategy into effective content marketing. Try this basic blueprint to set up a new content operations infrastructure or fine-tune the one you’ve got. Continue reading

By Kim Moutsos published May 3, 2021

6 Steps to Help You Decide Whether to Optimize Your Failed Content

In between the content pieces that hit the mark, you’ve probably published a few that didn’t. Is it ever worth spending time to optimize those duds? These six steps will help you decide. Continue reading

By Alexandra Cote published April 29, 2021

15 Engaging Ways to End Your Next Blog Post

Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion. Continue reading

By Ann Gynn published April 22, 2021

The Best Proofreading and Editing Tips (Spoiler: Don’t Do Them at the Same Time)

Too many treat editing and proofreading as the same thing. You can change that. Here’s how to do each as a distinct endeavor. (Your readers will thank you.) Continue reading

By Midori Nediger published April 13, 2021

3 Graphic Design Tips for Non-Designers

Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Continue reading

By Ann Gynn published April 7, 2021

Is Proving Content Marketing ROI an Impossible Dream?

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading

By Jodi Harris published April 1, 2021

How to Measure Content Marketing: The (Updated) Essential Guide

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading

By Kevin George published March 30, 2021

10 Things to Think About When Using Email Marketing

Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL