By Ann Gynn published August 15, 2017

24 Experts Share How to Avoid Big Mistakes in Content Marketing

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading

By Dawn Papandrea published August 9, 2017

How Financial Services Companies Build Relationships Through Content

As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading

By Jodi Harris published August 8, 2017

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

Every moment counts when competing for attention of today’s demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand’s overall value. Continue reading

By Marcia Riefer Johnston published August 6, 2017

Comedy Pro Reveals How to Bring Funny to Content [Video]

A professional humor writer (think The Colbert Report and SNL) who’s also a B2B social media manager reveals why businesses need to use humor and how you can exercise your comedic creativity muscles. Continue reading

By Ann Gynn published August 1, 2017

Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice

What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization. Continue reading

By Ann Gynn published July 25, 2017

How Professional Services Marketers Can Stand Out in a Crowded Marketplace

Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. All professional services marketers face these pervasive challenges, but the successful ones tackle them head-on. Let’s get started. Continue reading

By Jodi Harris published July 24, 2017

Trends Driving Automotive Content in 2017

Few industries are subject to as much consumer scrutiny and marketing complexity as the automotive category. Follow these tips, insights, and examples to make sure your content efforts make it into buyers’ consideration set. Continue reading

By Ann Gynn published July 18, 2017

Quality Content: Definitions and Creation Tips From 35+ Experts

Quality wins over quantity. More than 35 experts from Google, Microsoft, REI, Monster, agencies, government, and more share what quality content means to them and share tips to help you enhance your content too. Continue reading

By Frank Thomas published July 16, 2017

How Adidas Creates Moments of Relevance

When adidas launched GamePlan A, it put culture at the core of its content marketing strategy. Why? Because culture has the power to nourish longer-lasting and more-engaged relationships. Here’s what the sports company learned. Continue reading

By Jodi Harris published July 11, 2017

Content Marketers in Sports and Showbiz: Examples and Tips to Help You Win Loyal Fans

If you’re a content marketer in the sports and entertainment field, you know it’s not all fun and games. Here are a few things – and some examples – to help you win more loyal fans and influence purchases in this landscape. Continue reading

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