By Jodi Harris published July 11, 2018

How Content Can Ring Up a Better Retail Experience

The retail landscape is rich with opportunities for content marketing­, but big changes are on the horizon. Here are some top ideas and inspiring examples you should be exploring to remain competitive and prepare for what’s to come. Continue reading

By Ann Gynn published July 10, 2018

21 Things to Do (or Not Do) After a Social Media Algorithm Change

In your world, a change in a social media platform algorithm is a breaking news event. What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts. Continue reading

By Jodi Harris published June 22, 2018

How to Take Your Travel Content on a Better Trip

The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities. Continue reading

By Stephanie Stahl published June 1, 2018

4 Secrets of Great Storytellers

Daniel Pink says, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers …” Want to make your content marketing belong in the future? Follow four secrets of great storytellers. Continue reading

By Kim Moutsos published May 25, 2018

Actor Brings Community Model to Content Creation

Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. Continue reading

By Bethany Johnson published May 11, 2018

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Even established brands must start at the ground floor to build a B2B influencer marketing program. Learn how SAP got its start using proactive, reciprocal actions to build successful relationships with industry personalities. Continue reading

By Bethany Johnson published April 30, 2018

How Content Can Create a Self-Sustaining Customer Referral Engine

Don’t be tempted to celebrate wins in your conventional sales and marketing funnels. Those “conversions” should only be the start. What you do next matters more – and that next step should be to build super users. Continue reading

By Marcia Riefer Johnston published April 5, 2018

How to Create Unified Content That Works in Diverse Global Markets [Examples]

As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading

By Marcia Riefer Johnston published March 26, 2018

News Powerhouse Gives Pointers for Great Content

Want to create content that gives your readers palpitations? Read this insider’s view of how a new kind of global business news outlet is creating content that its audience freaking loves. Continue reading

By Marcia Riefer Johnston published March 19, 2018

Words That Convert: Test, Learn, Repeat

One of the most effective ways to boost your conversion rate is to test and tweak your words. Read on for real-life proof and learn why “submit” isn’t necessarily a bad word. Continue reading