Sure, Tina Fey gave great advice at Content Marketing World. But was she as genuine backstage as she seemed on stage? Authenticity is one of two ingredients you need to become a trusted source – and up your content marketing game. Continue reading
How to Turn Conference Content Overload Into an Action Plan
Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan. Continue reading
30 Experts Identify Biggest Mistakes in Content Marketing
Some content marketing experts share the biggest mistakes they see happening in content marketing. Read on to see what you’re doing well and where your content marketing program has room for improvement. Continue reading
No Celebrities Required: How to Create Great Influencer Content
Discover the keys to creating a successful piece of influencer-based content without a Kardashian in sight. Content Marketing World shares the behind-the-scenes process for its annual influencer e-book. Continue reading
How to Use Your Analytics for Smarter Content Decisions
A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options. Continue reading
31 Cringeworthy Content Marketing Things That Should Die
Chatbots, webinars, livestreaming, GIFs, influencers, video, ROI and many other topics are on the list of what should die and what will be strong a year from now. Read on to discover what 32 content marketing experts had to say. Continue reading
What’s Your Answer? 25 Questions from Content Marketing Experts
Wouldn’t it be a help to know the questions your executives or clients will ask about content marketing before they pose them? Well, 25 experts share the best questions asked of them. We share a few answers and want your input too. Continue reading
Does Your Health Care Content Hold the Cure for Customers in Crisis?
Take a journey in health care content marketing with someone who woke up with sharp pains in the middle of the night, far from home. She shares the questions she asked herself and how she navigated content to get the answers. Continue reading
Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts
Congrats! Your boss boosted your annual content marketing budget. What would you do with an additional $1,000? $50,000? $100,000? Here are more than 61 ideas shared by some of the presenters at Content Marketing World 2018. Continue reading
How Content Can Ring Up a Better Retail Experience
The retail landscape is rich with opportunities for content marketing, but big changes are on the horizon. Here are some top ideas and inspiring examples you should be exploring to remain competitive and prepare for what’s to come. Continue reading
